Apple TV+ orders 'My Kind of Country' music competition show

Announced on Monday, "My Kind of Country" is said to be a "groundbreaking global search for unconventional and extraordinary country music talent," one that will also "revolutionize the music competition genre with a fresh, new documentary sensibility."

The show aims to "break down cultural and musical barriers in the country music space," though few details about how the show will work have been revealed at this time.

Reese Witherspoon's Help Sunshine will be producing the show, alongside Jason Owen of Sandbox Entertainment and Emmy Award nominee Pizzie Pick Ibarra, who was the showrunner for other competition series including "Dancing with the Stars" and "The Masked Singer." Adam Blackstone, another Emmy nominee, will be the musical director for the series, which will be executive produced by Done + Dusted.

The show will be available globally to subscribers of Apple TV+ as part of its $4.99 subscription, or under the free one-year offer when buying Apple hardware.

Apple's expansion into a competition format is a departure for the service, which has heavily relied on scripted content in its original programming, but it won't be Apple's first attempt in the genre.

One of its first forays into original TV content pre-Apple TV+ was "Planet of the Apps," a show where people with app ideas attempted to gain funding and actually build it. The show failed to make much traction, and was slammed by marketing guru and one of the show's on-screen advisors Gary Vaynerchuk one year later for failing to market the show despite the stars involved in its production.