Mike Peterson
Later in 2020, App Store developers will be able to create and give away subscription offer codes to "acquire, retain, and win back subscribers" for their apps.
Apple announced the upcoming iOS 14 and iPadOS 14 feature in a developer update on Wednesday.
When they launch, one-time subscription codes will provide either free or discounted prices for auto-renewing subscriptions. Whether offered digitally or physically, the codes can be redeemed by users through a URL or within a developer's app with the proper API. They can also be distributed offline.
Unlike introductory or promotional offers, the codes are aimed at new, existing, or previous subscribers.
Apple notes in a developer document that users can have 10 active offers per subscription. Developers will be restricted to 150,000 codes per app, per quarter.
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15 Comments
Dear Developers, if you go to a subscription model, I find an alternative to your software.
This is a good change for developers. Yeah, I know that nobody is actually a fan of subscriptions. However, if you are a software developer or software development organization it costs real money to maintain and update applications. Software developers expect to get paid for their work, just like everyone else does.