'The Morning Show' wins Apple TV+ its first Emmy

Here is how you would write this story as a screenplay:

Apple Executive: Dear Hollywood, we tried really hard to beat all the other streamers out there with a very limited range of expensive, highly engineered content

Hollywood  Establishment: Dear Computer Industry Intruder, we don’t like deep pocketed, unapproved upstarts invading our turf. So what if you spent bucket loads on your projects and got 18 nominations. Just take the nominations and this single win in the way it was intended, as a participation trophy.

Apple Executive: [says nothing, looks shocked and crestfallen]

Hollywood Establishment: And stay off our lawn!

entropys said:

Here is how you would write this story as a screenplay:

Apple Executive: Dear Hollywood, we tried really hard to beat all the other streamers out there with a very limited range of expensive, highly engineered content

Hollywood  Establishment: Dear Computer Industry Intruder, we don’t like deep pocketed, unapproved upstarts invading our turf. So what if you spent bucket loads on your projects and got 18 nominations. Just take the nominations and this single win in the way it was intended, as a participation trophy.

Apple Executive: [says nothing, looks shocked and crestfallen]

Hollywood Establishment: And stay off our lawn!

Psshht. Another win for Tim, who’s only there for the money, or because of the money...

entropys said:

Here is how you would write this story as a screenplay:

Apple Executive: Dear Hollywood, we tried really hard to beat all the other streamers out there with a very limited range of expensive, highly engineered content

Hollywood  Establishment: Dear Computer Industry Intruder, we don’t like deep pocketed, unapproved upstarts invading our turf. So what if you spent bucket loads on your projects and got 18 nominations. Just take the nominations and this single win in the way it was intended, as a participation trophy.

Apple Executive: [says nothing, looks shocked and crestfallen]

Hollywood Establishment: And stay off our lawn!

This might be a better story for the Oscars.. it's the wrong logic for the Emmys. Especially since they had opened to online-only shows 7 years ago and the winners are decided by peer voting. E.g. The same people who get hired to make these shows are the people casting votes.

I think it’s probably more to do with the fact that the morning show, along with the rest of AppleTV+ content, was and is a bit meh.  They were never going to be Netflix overnight no matter how much money they threw around, and sure enough the service is still very far behind the competition.  And I say this as someone who, inexplicably, still pays a sub to watch it.

petri said:

I think it’s probably more to do with the fact that the morning show, along with the rest of AppleTV+ content, was and is a bit meh.  They were never going to be Netflix overnight no matter how much money they threw around, and sure enough the service is still very far behind the competition.  And I say this as someone who, inexplicably, still pays a sub to watch it.

If you match the best of the best from each of the services, Apple TV+ is right up there.  The only way Netflix is better is in depth.  Apple's win-rate is much, much higher than Netflix's.  Netflix has dozens, maybe hundreds, of mediocre or worse shows.