William Gallagher
Apple TV+ has won its first primetime Emmy as Billy Crudup won for his performance in "The Morning Show."
Having gained Apple TV+ its first-ever award in January 2020, Billy Crudup has now earned the streaming service its first primetime Emmy for the same performance. Crudup took the award for Outstanding Supporting Actor in a Drama Series for his performance in "The Morning Show."
"This is a pretty incredible experience," said Crudup as he received the award during the socially-distanced ceremony. The actor thanked the creators of "The Morning Show," his co-stars, "and the people at Apple" for giving him this role.
"I knew the second I got this part that it was something to be fortunate about, so I've tried to thank everybody who's been involved in this project, and in my life, in supporting and loving me, already, so if I haven't thanked you, please call me, yell at me, because I've been meaning to and it has taken an army of support."
Apple TV+ received 18 nominations, which is remarkable for the first year it was eligible for these awards. It means Apple TV+ scored 11.25% of all the Emmy nominations in 2020
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Here is how you would write this story as a screenplay:
Apple Executive: Dear Hollywood, we tried really hard to beat all the other streamers out there with a very limited range of expensive, highly engineered content
Hollywood Establishment: Dear Computer Industry Intruder, we don’t like deep pocketed, unapproved upstarts invading our turf. So what if you spent bucket loads on your projects and got 18 nominations. Just take the nominations and this single win in the way it was intended, as a participation trophy.
Apple Executive: [says nothing, looks shocked and crestfallen]
Hollywood Establishment: And stay off our lawn!
I think it’s probably more to do with the fact that the morning show, along with the rest of AppleTV+ content, was and is a bit meh. They were never going to be Netflix overnight no matter how much money they threw around, and sure enough the service is still very far behind the competition. And I say this as someone who, inexplicably, still pays a sub to watch it.