After rolling out AirPlayand HomeKit in 2019, Sony today announced that the Apple TV app is available on "select" smart televisions, with more compatible models coming soon.
Once the update is applied, the Apple TV app can be used for everything it can be used for on other platforms. It can be used to subscribe to and watch Apple TV+, access their iTunes libraries, and add additional content providers via Apple TV Channels.
Through Family Sharing, up to six family members can share subscriptions to Apple TV channels using their personal Apple ID and password.
"We take great pride in the superb picture and sound quality of our innovative TVs," noted Mike Fasulo, president and chief operating officer, Sony Electronics North America. "Now with the Apple TV app, we are making great entertainment even more enjoyable, and easier for customers to access."
The Apple TV app will begin rolling out on Wednesday in the US on Sony's X900H series through a software update. The Apple TV app will launch on select 2018 models and what the company calls "most" 2019 and 2020 models by the end of 2020.