Wesley Hilliard
Ahead of CES 2021, Sony has announced its latest TVs with "human intelligence," HomeKit support, and AirPlay.
The Sony Bravia XR lineup have several headlining features which include its unique Cognitive Processor XR. They boast industry leading machine learning (ML) and Artificial Intelligence (AI) to provide the best picture and sound for any given scene.
Apple users will rejoice as HomeKit and AirPlay is available across all three new TV series. Sony says users will need to be running iOS 12.3 or later or macOS 10.14.5 or later to utilize these features.
Sony officially announced three TVs under the Bravia XR brand including the Master Series Z9J 8K LED, Master Series A90J/A80J OLED, and Master Series X95J/X90J 4K LED. The primary feature involves the Cognitive Processor XR performing active audio and video analysis to provide best-in-class entertainment.
Other features include Google TV with "Hey Google" functionality, HDMI 2.1 compatibility, and specialized calibration modes for Netflix and IMAX video. Retail price and availability will be announced in spring 2021.
Sony TVs with HomeKit and AirPlay Support
2019 models
- Z9F
- A9F
- Z9G
- A9G
- X950G
- X850G (85-inch, 75-inch, 65-inch, and 55-inch)
2020 models
- Z8H
- A9S
- A8H
- X950H
- X900H
2021 models
- Z9J
- A90J
- A80J
- X95J
- X90J
AppleInsider will be covering the 2021 all-digital Consumer Electronics Show starting on January 11 through January 14 where we're expecting Wi-Fi 6e devices, HomeKit, Apple accessories, 8K monitors and more. Keep up with our coverage by downloading the AppleInsider app, and follow us on YouTube, Twitter @appleinsider and Facebook for live, late-breaking coverage. You can also check out our official Instagram account for exclusive photos throughout the event.
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12 Comments
Sony’s model naming makes little to no sense to users. ^^
TVs supporting Airplay 2 is no more excitement because everyone has been supporting since 2018. Going forward, display technology like MiniLED, Dot matrix MiniLED, Dot matrix OLED, MicroLED and size/price consumers pay is to look forward. All of these tech(self emitting pixels with better contract,brightness,color,true black) translates into better viewing experience.
But ... the TV making decisions about how to display an image is exactly what we don't want, right? We want the director to decide how the image will look and we want the TV to display that image as accurately as possible. The perfect Sony TV should display the identical image as the perfect Samsung TV. AI is great for upscaling, however. Go ahead and clean up 480p video when displaying at 4k but leave 4k native video alone please.
Like Android phones, we need to know how long these things will get updates otherwise, we are better off getting dumb screens and connecting our other kit to them. My Sony 50in got updates for 2 years and that was it. Then services stopped working because the server end was switched off. Thankfully, I have other kit that works and does not rely on a 'phone home' connection to operate properly.