Apple supports World Water Day with renewed commitment to sustainable water use

While the focus seems to be on water consumption the other dimension is water disposal after it’s been consumed. When less water is consumed to produce goods, less water is discharged. I don’t know what’s required to achieve water certification but I hope it includes what is done with the waste water.

In the meantime most manufacturing by Apple done in other countries pollutes water beyond measures.  It’s hypocritical 

GeorgeBMac said:

"Water management" needs to get its feet planted in reality.

Generally speaking they present water as a scarce resource that must be preserved.

But the truth is that water is scarce in some areas, over abundant in others and just fine in other areas.   You cannot generalize.

On the other hand, human intervention has probably done more to create water crisis than anything:   Projects on the Colorado river, the Ganges & Yellow rivers as well as on the Nile have created crisis in other, downstream areas.

Conversely, water management projects in the Pittsburgh area 100 years ago powered the industrial might of the U.S. -- as prior to a system of locks, dams and reservoirs, the rivers that fed Pittsburgh's mill could not be relied on to provide the year round transportation the mills required.  Basically, they flooded in the spring and dried up in the summer.   The system did not deprive any other area of their needs but did provide Pittsburgh with its needs:  The Best of Both Worlds!

Water itself isn't scarce.  But we do need better management of it -- and that starts with truth based reality.

In the west, a significant amount of water storage is in snowpack. Meltwater from the snowpack generally allows for year round streamflows. Higher temperatures due to climate change is reducing snowpack, and that decreases streamflows. Even if you have more engineered storage, which is becoming more difficult to build, there is a reduction in inflows from streams and rivers to storage areas. This effects not only downstream needs, but all of the local ecosystems in the hydrological basins.

Case in point, the Colorado River Basin feeds Wyoming, Colorado, New Mexico, Utah, Arizona, Nevada, and California. 

https://www.americanrivers.org/river/colorado-river/

The Lower Colorado River, which provides water to Las Vegas, Los Angeles, San Diego, Phoenix, and Tucson, already faces a one million acre-foot deficit and is in danger of running dry far before the Pacific. Climate change is expected to further reduce the river’s flow by 10 to 30 percent by 2050. 

That's actual scarcity. You provide anecdotes from a region that doe not have historic water scarcity. See the problem with your POV?

Now an argument could be made that this is all about the follies of creating agriculture in deserts, but at the same time, these regions provide year round produce to rest of the U.S., and also supports thriving economies. 

For the record, I live in Nevada on the Eastern Sierra, and our current snowpack is at 60% of average, and that is a precursor to a California drought as current storage is depleted and not replaced. That's the definition of scarcity.

“For the record, I live in Nevada on the Eastern Sierra, and our current snowpack is at 60% of average, and that is a precursor to a California drought as current storage is depleted and not replaced. That's the definition of scarcity.” A resource is only scarce when demand exceeds supply. The population density of the arid west is putting demands on water resources that exceeds the ability of water supplies to meet demand. So before you blame climate change for reduced snow pack you need to evaluate the appropriateness of having 10’s of millions of people living in a water constrained geography.