Malcolm Owen
Epic Games has renewed its attempt to apply pressure on Apple in the UK, with a new complaint to a competition regulator that supports an ongoing investigation into the App Store.
On March 4, the UK's Competition and Markets Authority (CMA) launched a probe into Apple, after receiving a number of complaints about the App Store. In an announcement by Epic Games on Tuesday, it was stoking the fire of the investigation, by filing a complaint against Apple.
The CMA investigation is set to determine whether Apple restricts competition and sets "unfair terms" for developers. This includes accusations Apple's market position allowed it to set terms that are "unfair or may restrict competition and choice."
In the new announcement, Epic says it is supporting the CMA investigation into Apple's alleged anticompetitive behavior. Apple's control over the distribution of apps and payment mechanisms "constitute a clear violation of the UK Competition Act of 1998," Epic asserts.
The complaint is also said to illustrate Apple's "monopolistic practices," namely preventing the existence of third-party app marketplaces on Apple platforms, and forcing the use of Apple's own payment mechanism.
"By kneecapping the competition and exerting its monopoly power over app distribution and payments, Apple strips UK consumers of the right to choose how and where they get their apps, while locking developers into a single marketplace that lets Apple charge any commission rate they choose," said Epic Games CEO and founder Tim Sweeney. "These harmful practices lead to artificially inflated costs for consumers, and stifle innovation among developers, many of whom are unable to compete in a digital ecosystem that is rigged against them."
Epic has beenincreasing pressure on Apple in a bid to force it into allowing third-party app stores, the use of alternative payment mechanisms, and other elements that the game developer wants changed. It has done so with a variety of lawsuits, official complaints, and its "Free Fortnite" marketing campaign, in a number of countries around the world.
The complaint seems to be a second attempt by Epic to exert that pressure on Apple in the UK, following an earlier complaint with the UK Competition Appeal Tribunal that failed to take off. While the January complaint followed similar arguments, the tribunal ruled in February that it wasn't able to hear the case at all, due to it being outside its jurisdiction.
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7 Comments
This guy is going to kill the iPhone as we know it and I don’t mean that in a good way.
Apple should just ban in-app purchases of any type.
I wonder if a future version of IOS that upon installation, the user gets asked... "Do you want to use other App Stores knowing all the risks that it entails?" If you answer 'Yes' then you get a totally open IOS that is very much like Android. Apple will not accept any support calls for that device. The IOS app store is no longer available. If you answer 'No' then you get IOS as we know it now. Epic can setup their own app store and charge what they like. It would be interesting to see what would happen to Epic's finances then. If very few people took up their offer then that would hit them hard financially.
Epic games is not really helping their case by filing so many complaints and lawsuits. It is coming across as they are no longer the victims and are the aggressor. Sure Apple could reduce fees, sure Apple could allow third party payments or stores, but are the consumers actually asking for that? It is not the consumer watchdogs entities that are “protecting us” but rather clearly a greedy person whom has a vendetta against one of the platforms that helped make Fortnight so popular.
Just imagine all the end user license agreements that every app will need to show, then followed by all the confused customers who can't call apple when they have a mistaken or unusual purchase.
Now consider the app stores that simply break because the developer can't keep up with Apple's well known advancement/deprecation cycle. Or those which simply stop because there isn't enough profit, their company goes bust/gets bought out, or is trying a new direction.
At the end of the day it's incredibly short-sighted from Epic. Epic believe that if they get their way that everything will stay the same, that Apple will keep offering access to the store to developers for just a fixed price access fee, and that massively popular apps can be downloaded and used from the store without incurring any cost. That's nonsense, Apple would undoubtedly change the terms which will make the entire effort a zero-sum game. Instead of a fixed fee, it could be based on traffic, file size and backups, it could even cost money just to submit a review request - all of these are reasonable fee schedules and completely on par with cloud computing providers. They would also disproportionately cost Epic and similar popular store items. I think sometimes developers overlook how incredibly generous the store is, they just see the parts which incur cost and put a bullseye over them without thinking about the holistic consequences.