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Australian retailer pulls AirTag over battery safety concerns

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Australian retailer Officeworks has pulled AirTags from sale over potential safety issues, which revolve around the ease of access to the button cell batteries used in the tracking accessory.

Reddit posts surfaced on Monday claiming that the store was not offering the AirTags for sale, despite sales associates confirming they were sold on the Friday. An Officeworks representative then allegedly advised the AirTags were pulled from sale over safety concerns, relating to the accessibility of the button-cell battery.

The lack of availability wasn't limited to just the physical stores, as the retailer's website also removed listings for the Apple product.

Replacing the battery in AirTags Replacing the battery in AirTags

In an email to Gizmodo, Officeworks confirmed the AirTag range will "temporarily be unavailable for purchase," and that it won't be stocked "until further guidance is provided from the Australian Competition and Consumer Commission."

"Officeworks continues to work with Apple to address any safety concerns," the retailer added, but declined to state exactly what those concerns were.

It appears that Officeworks is the only major retailer to pull the product from sale so far, but with regulators getting involved, that may change.

"The ACCC is aware of reports raising concerns about the accessibility of button batteries in the Apple AirTag product, said a spokesperson to the report. The ACCC added it expects suppliers who become aware of safety issues to "conduct a voluntary recall to advise consumers of the risk, address the safety issue, or remove the product from the market."

Apple's response to the issue is that AirTag "is designed to meet international child safety standards, including those in Australia, by requiring a two-step push-and-turn mechanism to access the user-replaceable battery." Apple also claims to be following regulations closely, and "are working to ensure that our products will meet or exceed new standards, including those for package labeling, well ahead of the timeline required."

Button cell batteries are a current hot-button safety concern in Australia, with estimates by Product Safety Australia claiming that 20 children are taken to hospitals per week after swallowing the batteries. There are three known reports in the country of children dying after swallowing the batteries since 2013.

In November 2020, the ACCC launched a campaign educating the public on the dangers of children swallowing the batteries.

Australia also has recent rule changes for packaging, requiring warning symbols to be displayed for products containing button cell batteries, as well as the addition of specific information in included documentation. However, these rules aren't enforceable until June 21, 2022, meaning they do not necessarily apply to AirTags packaging at this time.

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25 Comments

lkrupp 19 Years · 10521 comments

Oh the irony! Apple criticized for not having user replaceable batteries. Apple now criticized for having user replaceable batteries that are too easy to replace. The company simply can’t do anything right according to the critics.

Many of the products I own that have button batteries have snap off lids for replacement. Some have a small screw that needs to be removed to replace the battery. Can you imagine the cacophony of outrage if AirTags required a screw to be removed. Right off the bat there would be claims of greed because the AirTag didn’t come with a screwdriver included and that users shouldn’t have to buy something else just to remove the battery. This is life for the world’s biggest corporation.

urahara 13 Years · 733 comments

Well, it’s not a toy.
That’s it.

How man kids have died because of self inflicted wounds by a kitchen knife? How many kids were taken to the hospital because they ate detergent? 
Should those items be banned from sale?

Keep away from kids of age x-yz.

neilm 16 Years · 1001 comments

According to iFixit’s recent teardown of the AirTag, the battery lid is quite difficult to remove. They state that even with clean, dry fingers it’s hard to get enough friction to turn and release it.

acejax805 10 Years · 109 comments

You can relate individual responsibility, accountability, and now intelligence based on how nanny a government is. Australia isn’t looking so good. 

avon b7 20 Years · 8046 comments

lkrupp said:
Oh the irony! Apple criticized for not having user replaceable batteries. Apple now criticized for having user replaceable batteries that are too easy to replace. The company simply can’t do anything right according to the critics.

Many of the products I own that have button batteries have snap off lids for replacement. Some have a small screw that needs to be removed to replace the battery. Can you imagine the cacophony of outrage if AirTags required a screw to be removed. Right off the bat there would be claims of greed because the AirTag didn’t come with a screwdriver included and that users shouldn’t have to buy something else just to remove the battery. This is life for the world’s biggest corporation.

Where are you seeing criticism?

FTA:

"temporarily be unavailable for purchase," and that it won't be stocked "until further guidance is provided from the Australian Competition and Consumer Commission"

The retailer is simply playing safe and waiting to make sure everything is cleared by the commission.