Apple launches new Pride music page celebrating LGBTQ+ artists

In June 2021, Apple Music will highlight LGBTQ+ content every Sunday, and the company has also created a dedicated Apple Music Pride page to celebrate year-round.

The content available will include curated playlists, exclusive DJ mixes, and short-form videos called "Pride Talks" with artists such as King Princess and Janelle Monae.

The space will also highlight Pride through the decades, new music from LGBTQ+ artists, groundbreaking albums by queer performers, and guest playlists from big names like Kylie Minogue.

In addition to new content for Pride Month, Apple has also launched a dedicated Apple Music Pride page, which will remain up year-round. The page will host all the playlists, videos, and interviews from Pride Month.

According to MacRumors, there will be Apple Music TV 24-hour takeovers on June 6, June 13, June 20, and June 27 as well.

Apple has celebrated Pride in a number of ways in years past. In 2019, a Shot on iPhone ad campaign took viewers to the Gay Rodeo.

Recently, Apple announced two new Pride-themed Apple Watch bands. The new Braided Solo Loop design incorporates more colors to represent additional Pride flags across the LGBTQ+ spectrum. A new Nike Sport Loop band shows off the traditional Pride flag colors.

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32 Comments

mrstep 15 Years · 524 comments

About 3 years ago

I like Classical music, asked Apple Music not to suggest Pop, Rap, Hip Hop, Country, etc., and apparently it takes that to mean that I *really* want to see those when I browse, particularly Rap. I don't need to see their curated political cause-of-the-month stuff either - is there any way to not get this other content pushed constantly other than unsubscribing?

darkpaw 15 Years · 212 comments

mrstep said:

I like Classical music, asked Apple Music not to suggest Pop, Rap, Hip Hop, Country, etc., and apparently it takes that to mean that I *really* want to see those when I browse, particularly Rap. I don't need to see their curated political cause-of-the-month stuff either - is there any way to not get this other content pushed constantly other than unsubscribing?

Is this "political cause-of-the-month stuff" because it's about Pride, or are you against every promotion? Do you like Black History Month in Apple Music, for example, or should it be hidden from you because you haven't specifically chosen to receive such an event? Must there be a switch for every event they want to promote so you can go into the Settings and turn them all off?

You don't have to listen to the Pride playlists, etc. No one is forcing you. Apple are a global company and their customers are diverse. By specifically excluding things like Pride month, they would be specifically excluding some of their customers. There is nothing wrong with Apple promoting Pride month. This is just you not wanting to see it at all.

mattinoz 9 Years · 2488 comments

So far not a lot of Q in their LGBTQ+ playlists (about 3 breakthru dance hits as far as I can see).

Just dance club music, hey fun for a night out or to get you threw Friday afternoon at work in a long week, or Wednesday if it's a really long week. Still to bill this as representing LGBTQ+ people really sells the community short and in a rather comfortable box that conservatives can handle as "those people" not just everyday people who happen to in part of their life be non-heterosexual.

GeeAye 5 Years · 39 comments

mattinoz said:

So far not a lot of Q in their LGBTQ+ playlists (about 3 breakthru dance hits as far as I can see).

Just dance club music, hey fun for a night out or to get you threw Friday afternoon at work in a long week, or Wednesday if it's a really long week. Still to bill this as representing LGBTQ+ people really sells the community short and in a rather comfortable box that conservatives can handle as "those people" not just everyday people who happen to in part of their life be non-heterosexual.

I listened to it and enjoyed it but honestly could not tell what music is indicative of what group or what was missing. You've got me curious so I'll go do some research and listening. I sense your frustration might be like if there was an old straight white person mix and all it had was 80's rock, whereas I quite like jazz, blues, alt-rock and classical (and more) from many eras.

Beats 4 Years · 3073 comments

GeeAye said:

mattinoz said:

So far not a lot of Q in their LGBTQ+ playlists (about 3 breakthru dance hits as far as I can see).

Just dance club music, hey fun for a night out or to get you threw Friday afternoon at work in a long week, or Wednesday if it's a really long week. Still to bill this as representing LGBTQ+ people really sells the community short and in a rather comfortable box that conservatives can handle as "those people" not just everyday people who happen to in part of their life be non-heterosexual.

I listened to it and enjoyed it but honestly could not tell what music is indicative of what group or what was missing. You've got me curious so I'll go do some research and listening. I sense your frustration might be like if there was an old straight white person mix and all it had was 80's rock, whereas I quite like jazz, blues, alt-rock and classical (and more) from many eras.

Consider the artist’s sexual identity. Lil Nas X for example, is gay so I assume his music would be on there. I haven’t checked the playlist myself.

Where’s my straight old man mix????