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Apple CEO Tim Cook celebrates grand opening of Apple Tower Theatre in LA

Credit: Tim Cook

Apple CEO Tim Cook made an appearance at the grand opening of Apple Tower Theatre, the company's new retail location in downtown L.A., celebrating alongside employees and other attendees.

Cook attended the grand opening alongside retail chief Deirdre O'Brien. During the grand opening, he took pictures with both attendees and welcomed the first customers into the store.

Apple Tower Theatre is one of the company's most ambitious restoration projects to date. Built in a historic cinema in L.A.'s Broadway Theater District, the Apple retail location was the result of collaboration between the Cupertino tech giant, leading preservationists and restoration artists, and the City of Los Angeles.

Apple Tower Theatre is the company's first brick-and-mortar location in downtown Los Angeles. It's also the center of a new Today at Apple project meant to offer hands-on experience and mentorship to creatives to young creatives from underrepresented communities.

Other people in attendance at the grand opening include YouTuber Justine Ezarik, who took a selfie with the Apple chief executive.

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