appleinsider logo
Affiliate Disclosure
If you buy through our links, we may get a commission. Read our ethics policy.

Apple premieres trailer for new musical series 'Schmigadoon!'

A new two-minute-long trailer gives viewers a sneak peek into Apple TV+'s new musical comedy, "Schmigadoon!"

Described as a parody of iconic musicals, the series follows a couple, played by Cecily Strong and Keegan-Michael Key, on a backpacking trip designed to reinvigorate their relationship.

On the trip, they discover a magical town in which everyone is living in a studio musical from the 1940s. Strong's and Key's characters then discover that they can't leave the town until they find "true love."

In addition to Strong and Key, the six-episode first season is also slated to feature Alan Cumming, Kristin Chenoweth, Aaron Tveit, Dove Cameron, Ariana DeBose, Fred Armisen, Jaime Camil, Jane Krakowski and Ann Harada.

"Schmigadoon!" will premiere exclusively on Apple TV+ on July 16.

It joins other Apple TV+ musical series "Central Park," a series that follows the adventures of a family who live and work in the eponymous urban park and end up saving the world.

Keep up with everything Apple in the weekly AppleInsider Podcast — and get a fast news update from AppleInsider Daily. Just say, "Hey, Siri," to your HomePod mini and ask for these podcasts, and our latest HomeKit Insider episode too.

If you want an ad-free main AppleInsider Podcast experience, you can support the AppleInsider podcast by subscribing for $5 per month through Apple's Podcasts app, or via Patreon if you prefer any other podcast player.