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Apple to adopt hybrid work model despite worker pleas for more flexibility

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Apple will move forward with plans to hold in-office work hours starting in September despite some employees' pleas for a more flexible arrangement.

Apple SVP of retail and people Deirdre O'Brien, addressing employees in an internal video viewed by The Verge on Tuesday, said the company will adopt a hybrid work model announced earlier this month.

"We believe that in-person collaboration is essential to our culture and our future," O'Brien said. "If we take a moment to reflect on our unbelievable product launches this past year, the products and the launch execution were built upon the base of years of work that we did when we were all together in-person."

In early June, CEO Tim Cook in a note to employees said the company would return to office work for at least three days a week starting in September. While there would be a few exceptions, most staff are expected to be in the office on Monday, Tuesday and Thursday, leaving Wednesday and Friday as optional work from home days. Further, employees can remote in for up to two weeks a year, pending approval from management.

Members of corporate teams that require face-to-face time were asked to come in for four to five days a week.

Days later, a group of roughly 2,800 employees penned a long-winded response, saying there was "growing concern" about the proposed hybrid work schedule. The group, which claimed that an unspecified number of staff members were forced to quit due to Apple's new work policy, made a number of formal requests pushing for remote work over in-person attendance.

In the letter, Apple employees said working from home delivers five key benefits: diversity and inclusion in retention and hiring; tearing down previously existing communication barriers; better work life balance; better integration of existing remote / location-flexible workers; and reduced spread of pathogens.

"For many of us at Apple, we have succeeded not despite working from home, but in large part because of being able to work outside the office."

It appears that Apple has denied the group's requests, saying future decisions related to the matter will be made "on a case-by-case basis with any new remote positions requiring executive approval," today's report said.

Cook and other senior executives have maintained that remote work is no substitute for face-to-face meetings. The company has long believed that employee commingling is a vital ingredient to innovation, so much so that late Apple cofounder Steve Jobs helped design Apple Park's main building — effectively a large ring — to facilitate serendipitous encounters.

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33 Comments

Xed 4 Years · 2896 comments

That sounds like a pretty nice setup to me.

pscooter63 13 Years · 1072 comments

I have a feeling the hammer will eventually fall at my company, and I too will be reluctant. 

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I’m holding out for two days a week at most, but… we’ll see.

hentaiboy 14 Years · 1252 comments

LOL. Apple didn’t spend $5b on its new HQ to have everyone work from home 😉

JWSC 7 Years · 1203 comments

Pleased, and surprised, to see that Apple leadership possesses a keen awareness of the value of in-person collaboration versus remote. I had begun to wonder.

I paid homage The Ring at the Apple Park Visitor Center last week and spoke with several fruit stand employees who said that Apple was now actively incentivizing employees to return to work on campus.  They did not specify what those incentives were, but said that the company was struggling to convince a good number of employees to return to in-person work.

As I have said before, remote work may be acceptable for some types of jobs.  But those who choose remote work shouldn’t be surprised if they find their careers have stalled a few years from now.

seanj 16 Years · 322 comments

JWSC said:
As I have said before, remote work may be acceptable for some types of jobs.  But those who choose remote work shouldn’t be surprised if they find their careers have stalled a few years from now.

Stalled in companies with incompetent management. There’s long been a case of poor managers, more concerned with “presenteeism” than productivity. For the bad manager measuring the hours you’re in the office is easier than measuring the quantity and quality of work you do. If you work for such a company your career will stall anyway because talent is neither recognised or rewarded.