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New #AppleToo movement drawing attention to racism, sexism, inequality inside Apple

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A group of Apple employees has formed the AppleToo organization with the goal of exposing patterns of racism, sexism, inequity, and abuse within the company.

The formation of the group comes after weeks of public statements from Apple employees about internal complaints going unanswered or being outright ignored. A Discord community of around 200 Apple employees and contractors was used to launch the movement.

The Verge says that around 15 current and former Apple employees were directly involved in organizing the effort. The AppleToo website has a short statement and a login with a secret password that can be obtained from AppleToo organizers.

For too long, Apple has evaded public scrutiny. The truth is that for many Apple workers — a reality faced disproportionately by our Black, Indigenous, and other colleagues from minoritized racial, gender, and historically marginalized groups of people — the culture of secrecy creates an opaque, intimidating fortress. When we press for accountability and redress to the persistent injustices we witness or experience in our workplace, we are faced with a pattern of isolation, degredation, and gaslighting.

No more. We've exhausted all internal avenues. We've talked with our leadership. We've gone to the People team. We've escalated through Business Conduct. Nothing has changed.

It's time to Think Different.

The Discord where the movement was first shared is owned by Apple leaker "Fudge." AppleInsider staff reached out to Fudge to get the full story.

"One of the members sent an invite to cherthedev (Cher Scarlett), she saw my little corner and pretty much was 150% on board with its existence," Fudge said, speaking of the Apple employee Discord. "After that I just offered to give her a hand in terms of Twitter platform and server community members for her cause."

Fudge sees their goals in line with Scarlett's and welcomed the movement. According to Fudge, the Discord's response has been mostly positive.

One Apple employee, Ashley Gjovik, was not part of the founding of #AppleToo as sometimes reported, but has been very vocal on Twitter by stating multiple problems that have occurred within Apple. She alleges a powerful cover-up culture within Apple that led to her eventual administrative leave.

Her story isn't the only one, and stories from many Apple employees are being gathered for the AppleToo website. Many examples of alleged harassment from within Apple can be seen on Gjovik's Twitter.



20 Comments

leavingthebigg 1291 comments · 11 Years

I wonder what the as yet undisclosed/undiscovered role The Verge has in reporting of the sudden avalanche of turmoil at Apple. 

It is well known how much The Verge gravitates towards negative reporting about everything Apple. I would not be surprised to learn The Verge is instigating the negativity so it can report on the negativity for clicks

9secondkox2 3147 comments · 8 Years

Riiiiight…

look, anywhere there are people, there will be issues. 

But to slam Apple as some discriminatory based workplace culture is ridiculous. Apple strives harder than anyone to ensure this is not the case. 

Anytime someone gets passed over or disagrees with something, or has a conflict does not equal inequality, discrimination, etc. these are the people who are discriminatory. They won’t be happy unless the CEO is not a white person. Or a man. Regardless of the best available candidate is white or male. Enough of that. 

How about work hard and make yourself indispensable. The best candidates should get the best jobs. The hardest and smartest workers should get the promotions. 

Enough hand outs because somebody creates some noise and pretends there’s a problem. It seems the actual good hard working people get nothing these days snd loud mouth problem creators get catered to. Hope Apple lets them run themselves ragged with this crap snd rewards actual good workers. 

red oak 1104 comments · 13 Years

Apple - show these people the door.  Let them find a greener pasture to build and grow their career 

It a bad fit 

Beats 3073 comments · 4 Years

To the white knights on AI who constantly defended this #MeToo garbage, how does it feel now that #MeToo has come to Apple?!!

The timing is quite suspicious shortly after that crazy cat lady spoke out against Apple. Her firing is long overdue.

And Tim Cook deserves this for constantly bending over backwards for the sake of political correctness. News Flash! The same PC people don’t give a damn about you either!!

If I ran Apple I would fire all these crybabies and tell them to work for a company who isn’t racist and sexist. Problem solved!!!

sdw2001 17460 comments · 23 Years

Ridiculous.  Apple is one of the most woke companies in the world.  It’s a large organization and there are bound to be problems.   But saying it is endemic is absurd.  We’ve all seen the slack channel complaining about actually going back to work.  This is what happens when you almost exclusively hire and promote the most self obsessed, entitled and clueless generation in the history of the world.