Apple's services segment maintains explosive growth in Q4

Apple continues to see double-digit growth in services as revenue for that segment broke records for Q4 2021 and has nearly tripled in six years to $18.3 billion.

Despite a number of headwinds, Apple managed to earn $83.4 billion during the fourth quarter of 2021, breaking it's quarterly revenue record yet again. The services segment earned $18.3 billion thanks to growth in every segment category and more paying subscribers to content and apps.

Chief Financial Officer Luca Maestri broke down the services segment, stating that every segment including cloud services, music, video, and the App Store grew during the quarter. Specifically, the App Store saw a record September quarter overall.

Paid accounts for services like Apple Music or subscriptions in the App Store grew double digits in each geographic segment. In total, Apple says it has 745 million paid subscribers, which is up 160 million from Q4 2020.

Services revenue per quarter

Finally, Apple says it expects services growth rate to decelerate in Q1 2022, but demand will remain strong. Each of Apple's segments will see an impact from the supply chain shortages impacting major technology companies.

4 Comments

lkrupp 10521 comments · 19 Years

About 3 years ago

Weren’t all of Apple’s services declared by tech blog armchair experts to be substandard and unable to compete? Apple TV+ was declared a monumental failure that could not compete with Netflix, Disney+, et al. Spotify was declared to the standard and Apple Music useless. Apple News was also labeled a failure.

Yet all of these failures drove up paid subscriptions and generated double digit revenue growth. I don’t get it. How could the tech blog experts be wrong?

JustSomeGuy1 330 comments · 6 Years

lkrupp said:

Weren’t all of Apple’s services declared by tech blog armchair experts to be substandard and unable to compete? Apple TV+ was declared a monumental failure that could not compete with Netflix, Disney+, et al. Spotify was declared to the standard and Apple Music useless. Apple News was also labeled a failure.

Yet all of these failures drove up paid subscriptions and generated double digit revenue growth. I don’t get it. How could the tech blog experts be wrong?

It's not really clear to me that services are actually doing well. Because they don't break things out, we only know totals for this category. I see two possible problems:
1) App Store revenue: If this is the big growth driver, which seems totally plausible, then the other services could be doing very badly indeed. Which would be fine, except that revenue is under concerted attack by regulators worldwide.
2) Apple Music can't be a very big source of profit, even if it is a big source of revenue, because of the prevalence of streaming and the known low-margin nature of that business.

There are some counter-arguments, but I doubt they're very strong. What do we actually know about subs to Apple TV+? Not much. I suspect they're OK, but how much of that is Ted Lasso and how much of that is free subs due to device purchases?

As for Apple News... I would bet you money it's zero percent of their revenue. Do you use it? Because I do. And it's pretty terrible. I've never been tempted to upgrade to paid.

The biggest bit of weirdness, though, I only spotted today (though others may have noticed this before). When they talked about 745 million subs, it was widely reported as just that. But what they *actually* said was 745 million subs for Apple AND FOR THIRD PARTIES - that is, apps in the apps store. So again, those subs are earning less (15% after the first year) and those earnings are under threat.

So it's entirely possible that they're doing well. But it's also entirely possible that the App Store is the only thing earning real money, and they're going to take a massive hit to revenue and growth as regulation kicks in. The fact that they're not making this clear should trouble you if you own stock. But again, it's hard to tell if they're hiding things- it's out of character but not impossible.

EsquireCats 1268 comments · 8 Years

Worth noting: Apple's services explosive growth has occurred exclusively after the introduction of their various subscription services (2015 onwards). It's a bit hilarious to see people targeting the App Store thinking it's the golden goose, it's likely possessing the poorest margin across all of their services.

gatorguy 24608 comments · 13 Years

EsquireCats said:

Worth noting: Apple's services explosive growth has occurred exclusively after the introduction of their various subscription services (2015 onwards). It's a bit hilarious to see people targeting the App Store thinking it's the golden goose, it's likely possessing the poorest margin across all of their services.

The AppStore has an INCREDIBLE margin according to expert testimony in the Epic trial. . Out of every dollar that Apple gets to keep it costs them only about 22 cents (IIRC) to promote, host, and support the AppStore infrastructure.

EDIT: Found this in the investor notes following this quarter's results:
"Cloud services, ‌Apple Music‌, advertising, video, and payments saw all-time revenue records, while the ‌App Store‌ saw a new June quarter revenue record." No mention of AppleTV+ or Apple News, and we all should know by now that Apple Music has such tight margins that it probably operates at a loss, as does AppleTV+.

If I were wagering I'd say the bulk of Apple's profit in services comes from the AppStore and money from Google rather than subscriptions. I'd even make a guess that Apple Pay is delivering more in profits than any of Apple's subscription services.

EDIT2: There's also this short read:
https://www.marketwatch.com/story/how-profitable-is-apples-app-store-even-a-landmark-antitrust-trial-couldnt-tell-us-11622224506

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