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Actor Ryan Reynolds has embarked on some early promotion of the Apple TV+ film Spirited,' using Photos' Memories feature to show off images from the holiday movie.
Reynolds, best known for roles in films including "Deadpool" and "Detective Pikachu," could be a considered a master of comedic marketing and promotion. In a Christmas Day Tweet, Reynolds promoted the upcoming holiday movie "Spirited" by sharing a video.
The tweet consists of the text "iPhoto Album," and starts off with Reynolds navigating a Will Ferrel-themed macOS desktop to open Photos. Creating a "Spirited first look," Reynolds comments he doesn't "need anything fancy, just a little iPhoto," while navigating menus to create a slideshow from an album titled Boston.
The presentation includes images from the set of the film, as well as stills taken during reporting, giving a first glance at the movie. The slideshow also includes comedic elements, such as a blurred photo of Reynolds and a conversation with Ferrell over payments for snacks despite craft services being free.
The video ends with a title card for "Spirited," along with a confirmation it is due "Holidays 2022."
Picked up by Apple TV+ in October 2019, "Spirited" is a retelling of "A Christmas Carol" starring both Ferrell and Reynolds. The film is written and directed by Sean Anders and John Morris.