Amber Neely
At the 2022 Consumer Electronics Show, Oral-B debuted three new smart toothbrushes dedicated to helping users improve the health of their teeth and gums with real-time feedback and on-device pressure control — and brought back the Cavity Creeps.
Oral-B initially launched the iO line in 2020 to help users achieve superior at-home cleaning. Oral-B iO brushes achieve this through 3D brushing recognition, pressure control, and a built-in brushing timer.
According to Oral-B, iO users involved in a clinical trial experienced:
- 100 percent healthier gums in just one week
- 6 times more plaque removal along the gumline
- 3 times greater reduction in bleeding gums
- 83 percent of gingivitis patients moved from unhealthy to healthy gums in eight weeks
- 14.5 times higher odds of achieving healthy gums
In 2022, Oral-B will launch three new brushes to the iO lineup. The iO4 and iO5 will serve as new entry-point models into the iO lineup. These models feature multiple brushing modes, rainbow celebration lights upon brushing for two minutes. The iO5 will provide real-time coverage tracking and coaching via the Oral-B app.
The iO4 and iO5 will be available nationwide in early 2022. Each will be priced under $100 and available in white, black, pink, blue, and lavender.
Oral-B will also launch the iO10, the advanced model the company bills as "the ultimate oral health coach." It offers real-time insights and live coaching directly on the iOSense Charger, allowing users to eschew the need to take their phone into the bathroom. The iO10 also syncs data to the Oral-B app for insights into brushing habits.
Those interested in purchasing the iO10 are encouraged to sign up for the waitlist to be notified when the toothbrush is available for purchase.
Oral-B also announced that they are revamping the late-'70s "Attack of the Cavity Creeps." The rebirth is in the form of an immersive video game that aims to teach children how to care for their teeth and gums properly.
"Attack of the Cavity Creeps" will be rolled out to kids and families as a part of Crest and Oral-B's commitment to "Closing the Smile Gap" through dental care access, education, and oral care donations.
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3 Comments
I bought one of these iO toothbrushes last year and I like the brush itself but using the app wasn’t all the great.
I bought an "Oral-B Genius 6000-8000 BlueTooth Smart" about 2.5 years ago and it does much the same thing, but it works by mounting your iPhone onto a suction mount which you mount on your mirror at eye-level. Then the Oral App uses your front-facing camera to see where you are brushing.
The amount of work setting it up each time was simply not worth it, (and I was afraid my iPhone would fall into my porcelain sink and break) so I stopped using the app after one use. I still use the brusher.
I can't tell from this article if the new iO uses a different method to measure your brushing. If so, I would very much consider buying it. I like the idea of health devices recording aspects of my health into Apple's HealthKit.
What else do you need instructions with in your life? iToilet paper next? Good luck.