William Gallagher
The latest Piper Sandler teen survey shows that iPhone use has gone up, as has the popularity of the Apple Watch, and Apple Pay.
Analyst firm Piper Sandler's approximately twice yearly survey of teenagers in America shows that iPhone ownership is up 1% to 87% since its last report. At the same time, the new figures claim 88% of teenagers say their next phone will be an iPhone, which is down 1% from the last report.
"Both the 87% iPhone ownership and 88% intention to purchase an iPhone metrics are near record highs for our survey," write Harsh Kumar and Chris Donat, managing directors of Piper Sandler, in the full report."We view the elevated penetration and intention are important for a maturing premium smartphone market."
"In addition, these trends are encouraging as the company continues to introduce new 5G iPhones," continues the report, "which could provide a significant product cycle refresh. We think these positive trends can also be a catalyst for further services growth as well, as the install base for Apple hardware continues to grow."
The survey also says that 15% of teenagers intend to buy an Apple Watch in the next six months, compared to 13% in the spring 2021 report. Apple Watch is now the most liked watch brand with 39% of teenagers saying it is their favorite, unseating Rolex which is now on 35%.
Actual ownership of Apple Watch was 30% compared to 25% in the fall 2021 survey.
US teenage iPhone ownership (Source: Piper Sandler)Teenagers surveyed overwhelmingly used cash to pay for items, though of all the alternatives, Apple Pay was second. Cash had been used in the last month by 85% of teenagers, up from 83% this time last year.
Apple Pay was used by 35% in the last month, compared to 22% PayPal, and 4% Google Pay.
"While we are somewhat surprised by the cash penetration among teens," says the report, "we believe it is a function of 35% of teens surveyed not having a traditional bank account."
"We expect as teenagers get older, they will graduate to electronic payments methods such as Apple Pay, PayPal, and others," it continues.
Piper Sandler compiled its report from a survey of 10,000 teenagers across 44 US states. This 42nd survey was conducted between August 17, 2021, and September 16, 2021.
-m.jpg)
Charles Martin
Christine McKee
Wesley Hilliard
Malcolm Owen
Andrew Orr
Sponsored Content
10 Comments
I can vouch for this in my extended family, the only android owners are middle aged to elderly and the teens are avid Apple device users and surprisingly militant towards the last few android holdouts (which use to be my role but I have mellowed in my later years).
I fondly remember the pontificatioms a few years ago that said the iPhone was not cool anymore and that teenagers were abandoning it for Android.
Being a Gen Z I completely understand the love of Apple products, although I only know 1 person that has a rolex and that’s because their grandfather gave his as a gift. Rolex are useless to Gen Z.
Agreed with the survey…..my kids all have iPhones, air pods & ipads…apple pay was not my favorite cause my debit card was being used there. Huhuhu BUT true reflection survey indeed.