Amber Neely
New research shows that Apple Music accounts for 15% of the global music streaming market, still falling behind streaming giant Spotify, which holds more than 30%.
Apple Music is the second-most widely used music streaming service, according to new research by MIDiA. The Cupertino-based tech giant caters to 15% of the nearly 524 million global listeners.
Spotify remains in the top spot with a 31% share in 2021, though the streaming service is down from 33% in 2020. Amazon Music and Tencent Music each take a 13% market share, while YouTube Music accounts for 8% of global subscriptions.
The report, initially spotted by 9to5Mac, points out that the global base has grown by 109.5 million by the end of Q2 2021, or roughly over 26% year-over-year.
Global streaming is up, largely spurred by COVID-19 boredom. In 2020, on-demand audio streaming services like Apple Music and Spotify saw growth of 16.2% globally over 2019.
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21 Comments
And how many of the 31% are free tier Spotify users? As is the case with a lot of areas, Apple isn't the top of the market share, but they are where it counts, which is revenue/profits.
Wonder where poor Pandora is at now. It’s used to be my go to streaming music but its music finding model just doesn’t work for me anymore.
I have no facts other than a hunch….