William Gallagher
Across iCloud, music, and Apple TV+ video, Apple says that it has added an all-time record number of new subscribers, bringing it to a total of 785 million.
In response to analyst question in its latest financial earnings call, Apple has revealed that it has added more subscribers to its Services than it had projected. Luca Maestri, Chief Financial Officer and Senior Vice President of Apple, said that the growth was worldwide.
"We set December quarter records in every geographic segment," said Maestri, "and then as I mentioned earlier, an all-time record for iCloud, for music, for video, for advertising [and] payment services. So we've done... better than we were expecting at the beginning of the quarter."
"We now have 785 million paid subs," he continued, "[and] we just we've increased 165 million in the last 12 months alone. Very, very pleased with the performance."
"This over performance has been spread around the world and spread around our services categories," Maestri said. "The reality is... the fact that the install base is growing, the fact that we continue to have more and more engagement of our customers on all the services, [it] is is a phenomenal story."
Andrew Orr
Amber Neely
Christine McKee
AppleInsider Staff
10 Comments
But, but, but... Apple TV+ is a failure, Apple Music is puny compared to Spotify. Oh, and all Apple services subscribers are on free trials and will not renew. It’s all an illusion. We’ve been told that over and over again in the AI forums by resident 'experts' in marketing and innovation.
I love rubbing haters noses in it after every quarterly blowout.
One out of every 10 humans are in the 'AppleVerse'...WOW
There was a user here, not gonna mention her name because she stopped posting and may be diseased or something, who said hardware sales must be stagnating because Tim Cook kept talking about services during an earnings call. Back then services were a tiny piece of the pie so her room-talk made some sense. Since then Apple has proven that this piece of the pie will only grow.
The question is : how many of these are paying subscribers? ...I did not take up free Apple TV subscription with purchases as I might have done, but currently have free 6-month trial subscriptions on Apple Music, Apple TV, Apple News and Apple Arcade thanks to Barclaycard.