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Motor Trend reimagines the 'Apple Car,' sees autonomous rideshare in Apple's future

Image Credit: Motor Trend

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American auto magazine Motor Trend is back to rehash its initial predictions for Apple's yet unannounced "Apple Car", this time updating it for the "inevitable" autonomous future.

The new report is, once again, a think piece that collates a collection of rumors into Motor Trend's best guess at what Apple might have in the the works.

It doesn't take long for the publication to reference its first stab at imagining the "Apple Car," one which wound up being ridiculed for being too "podlike." Yet, as Motor Trend points out, podlike cars are being developed all over.

Amazon has the Zoox, and even Apple debated acquiring the startup behind the Canoo Lifestyle vehicle.

However, not satisfied with its original idea, Motor Trend has come up with what it dubs as the "Apple Car" 2.0.

The renders the publication provides show a newer, sleeker version of an all-electric vehicle, similar to the Zoox or the Canoo, or even Tesla's Cybertruck.

Image Credit: Motor Trend Image Credit: Motor Trend

This time, where most of the predictions lie this time isn't in the look of the car, but rather how the car functions.

Motor Trend sees a future where an autonomous "Apple Car" may be the most likely outcome. It's a safe bet, as it was learned in 2021 that Apple had been testing nearly 70 self-driving vehicles in California.

However, Motor Trend believes that Apple will likely pursue a rideshare-style program, rather than selling cars directly to consumers.

As it turns out, designing, manufacturing, and selling a vehicle from the ground up is an expensive endeavor. The publication reminds readers that vacuum manufacturer Dyson scrapped its electric vehicle after pumping more than $700 million into it. The company learned that they would have had to sell the car at $210,000, a price not many would be willing to pay.

So, instead of owning your own "Apple Car," you'd simply hail one the same way you might a Lyft or Uber. The only difference would be that the car would be entirely autonomous.

Of course, this future would be quite a ways off and likely restricted to major metropolitan areas where roads are grid-like and speeds are slow. The publication suggests that in the future, major metropolitan areas may ban private vehicles entirely, and autonomous ride-share vehicles could replace them.

The single-seat The single-seat "ePod Solo" | Image Credit: Motor Trend

It also goes on to speculate that Apple will create two models of vehicles — which it calls the ePod and the ePod Solo — to meet the riders needs. The ePod would be a larger vehicle, designed to haul multiple passengers or passengers with lots of goods. The smaller ePod Solo would be be a single-seat option — though we're somewhat skeptical at the concept of fleets of single-seat vehicles cluttering the roads of major cities like New York City and Chicago.

The piece, while based mostly on rumors and best guesses, is an interesting read. It also includes 29 renders of what it thinks the "Apple Car" might look like and how users might interact with it.



24 Comments

timmillea 16 Years · 248 comments

Not going to happen. The car-loving US culture blind-sides Apple in the pointlessness of this endeavour. 

Sir Clive Sinclair, who created the original personal electric car in 1985, then spent millions in research into finding the optimum cycling geometry only to find that the existing geometries were already optimum. Solution already there. 

There is no future for expensive driverless cars. The future is walking, cycling, tuk-tuks and shared minibuses. It will always be cheaper to employ a driver than to maintain a network of backup people to rush to a vehicle to sort out inevitable issues that arise. It will always be better for a society to walk or cycle. Something Sir Clive realised decades ago. 

Simply replacing gas-guzzling vehicles with their electric counterparts does not cut it. Driverless does not cut it. The problem has already been solved but many of the current generation do not wish to accept the solution.

haikus 10 Years · 12 comments

timmillea said:
Not going to happen. The car-loving US culture blind-sides Apple in the pointlessness of this endeavour. 

If real, the Apple Car is the 202X version of “If I had asked people what they wanted, they would have said faster horses.”

patchythepirate 12 Years · 1254 comments

Ooph.. those concepts are so bad I feel guilty for pointing it out. They put a plant in one of them?? Incredibly cringy. 

I’m looking forward to Apple’s pleasantly rounded car that’s not completely made out of glass that would kill all the passengers if a drunk person plows into it. 

Beats 4 Years · 3073 comments

Haven’t we learned that saying “people will never” makes us look dumb?

Whatever Apple is working on will be revolutionary and the usual haters will be out in full force.

”The iPhone will fail because it’s not a good email machine!!”

GeorgeBMac 8 Years · 11421 comments

These predictions need to be refined:   Having an autonomous car does not mean people will no longer need (or want) their own car.  It enables that to happen but it doesn't make it happen.
As the article mentions:  in a major metropolitan city, simply ordering an autonomous taxi would work.   But in the suburbs and rural areas, that is not practical because you need a vehicle to go anywhere -- so that means owning one.

For the foreseeable future autonomous vehicles will likely, be restricted to taxis and to the well-off buying high end vehicles.   The rest of us will be driving just like we always have (although with a lot of driver assist gadgets helping us).

Two things will push autonomous vehicles into the typical suburban middle class garage:
1)  The cost comes down (which it will)
2)  Autonomous vehicles become safer than non-autonomous to the point where a human driven vehicle becomes recognized as a danger to others.   But, I think that will take government intervention for things such as roadways designed for autonomous vehicles and perhaps including communications between the vehicle and roadway as well as vehicle to vehicle.