Malcolm Owen
A new campaign for Beats Fit Pro has launched, with the wireless earbuds promoted in videos featuring Naomi Osaka, Vince Staples, Kaia Gerber, and Quen Blackwell.
Consisting of four 15-second vignettes, the clips focus on each person wearing the Beats Fit Pro. Matching the tagline "Move How You Want," all are dancing or bobbing their head to the music, demonstrating the earbuds' flexible wingtip design.
Staples, whose upcoming release "Magic" is used throughout the campaign, is shown wearing the earbuds in the middle of a car parking lot, surrounded by skateboarders and cyclists. Influencer Blackwell is shown surrounded at a salon, before being surrounded by mannequin heads and a group of people rhythmically moving their heads, with hair being the main subject of the piece.
Tennis star Osaka is filmed on a tennis court, bending over backwards before appearing floating in the air, then using a net as a hammock. Lastly, actress Gerber is in the foyer of a theater, walking and dancing to the music in the large, empty room.
The new campaign will be shown across social media in "vertical formats," including Snapchat, TikTok, and Pinterest. It will also become available on Beats' Instagram, TikTok, and Twitter feeds, along with talent channels, on Monday and Tuesday.
Introduced in November, the Beats Fit Pro are noise-cancelling earphones using Apple's H1 chip, with its ANC feature able to last for up to six hours on a single charge. It also features a transparency mode, support for spatial audio, Find My integration, automatic device switching, and Hey Siri support.
The Beats Fit Pro are available in Stone Purple, Sage Gray, White, and Black, and cost $199.99.
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