Apple TV+ film "CODA" is returning to theaters for a limited run of free screenings to celebrate its Best Picture Oscar nomination.
"CODA" scored three nominations at the 94th Academy Awards. It got nods for best adapted screenplay, for writer/director Sian Heder, and best actor in a supporting role, for Troy Kotsur.
Now according to Deadline, audiences are going to get to see the film back in theaters.
"Every so often, a film comes along that strikes a deep emotional chord for audiences who celebrate its win for humanity," Matt Dentler, Apple's Head of Features, told Deadline. "'CODA' does just that."
"Sian and the amazing cast and crew of 'CODA' gave the world a gift with this film," he continued, "and we are inspired to pass this gift on."
"CODA" was originally screened at the Sundance Festival, where Apple bought it in a record-breaking $25 million deal.
Later it had a short theatrical run ahead of streaming. That run was notable for being believed to be the first film to be screened with burnt-in subtitles.
Now major cities across the US - plus London in the UK - are to get free screenings in film theaters over the coming weekend. Details of participating theaters and cinemas have not been announced, but Deadline says the plan is for three screenings per day, with all seats as first come, first served.
One special screening in Los Angeles will reportedly also feature a live Q&A with Heder.
7 Comments
Nice. Love seeing “greedy Apple” giving people more free content.
Whenever there is a natural disaster who is donating money to the cause greedy Apple. No one is being forced or coerced into buying their products and services.
I am curious about the mechanics of this. How does the theatre cover its costs? It’s been a pretty hard time for them the last couple of years. I suppose they must have a set fee to just rent out the whole cinema for a screening.