Leaked plan shows Intel will try to be more efficient than M1 Max by late 2023

A presentation slide claiming to show Intel's projected future roadmap includes plan for Arrow Lake processor to outperform Apple's M1 Max by late 2023 or early 2024.

Intel has already claimed to be producing processors that exceed the performance of Apple's M1 Max. However, the difference is within a margin of error while at the same time, Intel's processors require dramatically more power.

Now the company is reportedly aiming at a new processor that will beat Apple's 2021 chips by early 2024 at the latest.

It wasn't a rumour, it was their plan. I talked with Intel engineers working on the project and I was also handed this slide a bit before then. If they are no longer doing TSMC 3nm its a decision made since the video. pic.twitter.com/zr0FojtCv6
— Jim (@AdoredTV) February 22, 2022

The tweet from "Jim," aka AdoredTV, was in response to a thread discussing Intel's use of TSMC for 3 nanometer chip production. He says he got the slide "between 8-9 months ago," so plans may have changed.

Intel's slide says that it is about "targeting Apple compete 14" premium designs requiring high-touch OEM collaboration." And also that it is focused on how to "maximise performance."

Technology site WCCFtech, which previously reported on Apple using Intel for a 2022 Mac Pro update, Intel plans a 320 EU iGPU based on Battleimage architecture.

WCCFtech further says that according to the leaked slide, the forthcoming Arrow Lake-P (portable) processors will use 14 cores, while the desktop Arrow Lake-S will have up to 40 cores.

Apple's M2 chips are expected in the first half of 2022, and M2 Pro and M2 Max will ultimately follow. It's not yet clear what balance of power to performance they will have.

37 Comments

Japhey 1772 comments · 6 Years

About 2 years ago

Meanwhile, guess who else is also “reportedly aiming at a new processor that will beat Apple's 2021 chips”? Why Apple themselves, of course. Only they plan on doing it in mid to late 2022? Well played, Intel.

stevegee 22 comments · 4 Years

man, i can feel the butthurt at Intel from here…and despite all their efforts i don’t expect great things from them.

wood1208 2938 comments · 10 Years

Intel is gunning at the wrong target. Because Apple is and will be out of Intel's range, far ahead. What Intel needs to fear is loosing market share to AMD, NVIDIA than

Apple. Moreover, Apple is in it's own league with huge financial and tech resources to stay ahead Intel or others in chip area.

redgeminipa 555 comments · 13 Years

So, in other words, Intel is admitting they're an easy 2 years behind Apple in chip development. Because, you know, Apple's 2023 M-series chips will be... more powerful and efficient than the current crop...

Where was Intel's motivation when Apple was a dedicated customer all of those years? How long ago did the rumors of Apple's plans to make computer SOCs start flying? Why didn't Intel attempt to get into gear then? They had plenty of time to attempt to retain Apple as a customer, but kept dragging their feet. This is starting to sound a little like the Blackberry story, or was it called the Blueberry? Those are such a distant memory anymore.

hackintoisier 86 comments · 5 Years

Nowhere does the leaked slide say Intel is targeting m1 max. Alder lake already beats m1 max at many tasks. With arrow lake-p, Intel is targeting whatever chip apple will have in-market in late 2023/early 2024.

What’s not mentioned in the slide is arrow lake-H. Intel’s p-series are it’s low power series. Intel’s h series are it’s high end mobile chips that offer desktop class performance.

If an intel low power p-series chip beats apple m2 max or m3 max, then the h series will have even more performance still. At a higher wattage of course.

My take: Arrow lake-p seems to be designed to match a similar performance per watt as apple’s m series chips. Arrow lake-h seems to be designed to leave apple in the dust. But only time will tell. The benefactor of this competition will be us, the consumer.