New 'Chocolate' ad spot highlights the Apple Card's easy signup

Apple has debuted a new chocolate-themed ad spot promoting the easy signup and card-less design of the Apple Card.

In the ad, which is succinctly titled "Chocolate," a man begins to eat a candy bar before realizing that he doesn't have his wallet on him. After frantically checking his pockets, he eventually pulls out his iPhone while in line, applies for an Apple Card, and is able to use the payment method before checkout.

"Get the simplicity of Apple in a credit card. Apply in minutes and use right away," Apple wrote. "No fees, unlimited Daily Cash back, and you can share with whoever you call family."

While the Apple Card offers an actual physical titanium card, it emphasizes the use of Apple Pay when paying for goods and services. For example, the card offers 2% cash back on Apple Pay purchases, compared to 1% when paying with the physical card or on other purchases.

The Apple Card, provided by Apple and Goldman Sachs, is available in the Wallet app. Currently, it is exclusive to the U.S.

8 Comments

22july2013 3721 comments · 11 Years

About 2 years ago

Is anyone getting this ad outside the USA?

riverko 245 comments · 9 Years

Slowly starting to be tired that outside of USA we have to pay full prices for the products while constantly getting less services… i wouldn’t mind that there is some delay, but seeing no effort at all with spreading the services is kind of lazy and annoying…

Japhey 1772 comments · 6 Years

I’ve been seeing this ad for at least 2 months. Why does this article say that it’s new?

elijahg 2822 comments · 18 Years

riverko said:

Slowly starting to be tired that outside of USA we have to pay full prices for the products while constantly getting less services… i wouldn’t mind that there is some delay, but seeing no effort at all with spreading the services is kind of lazy and annoying…

Especially when Apple announces that it's "coming soon" to other countries. From what I remember Apple Pay Cash was supposed to be "coming soon" to the UK. That was 4 years ago. How long is Apple's definition of "soon"?

Paul_B 82 comments · 2 Years

Sugar is a form of carbohydrate that the body converts to glucose. Limit soft drinks as they are linked to obesity in children. Small amounts of sugar, as part of a meal, are okay. Limit foods and drinks with high amounts of added sugar. Choose foods with naturally occurring sugars such as fresh fruits. Apple Inc. should have used Apples, than again their computers have a brick. WOW - What about water?