iPhone dominates premium smartphone market with 62% of sales in Q1 2022

Apple's iPhone took 62% of Q1 global market share for devices costing over $400, with the iPhone 13 lineup driving the sales.

The smartphone market is declining, but Apple's share within that market is growing. It grew from 57% premium market share in Q1 2021 to 62% in Q1 2022.

According to research from Counterpoint, this is the highest first-quarter share for Apple since Q1 2017. The iPhone 13 has been the best-selling model globally each month since October 2021.

The overall premium smartphone market, defined as devices costing more than $400, declined year over year. Despite that, the segment grew in importance, with almost three in ten smartphones sold coming from the segment and accounting for two-thirds of global smartphone value.

Apple sold five of the top ten smartphones in April 2022, and the top four slots are iPhones. Notably, the iPhone 13 mini didn't appear on the global sales charts, which seems to be the driver behind potentially discontinuing the model for the upcoming "iPhone 14" lineup.

iPhone market share grew year over year for Q1. Image source: Counterpoint

The iPhone 13 Pro and iPhone 13 Pro Max captured two-thirds of sales within the ultra-premium segment — devices costing over $1000. This segment grew by 164% year over year, with sales driven by growth in the US, China, and Western Europe.

According to the report, Apple emerged as the biggest winner from Huawei's decline in the premium market. The premium market in China still holds potential, thanks to customers upgrading devices and moving to iPhones from aging Huawei devices.

28 Comments

Beats 3073 comments · 4 Years

About 2 years ago

“Premium” android phones are snake oil. Can’t believe people fall for their crap. Talk about sheep.

Mobile1stWeb 1 comment · 2 Years

⚠️ Most people are not aware that even the most expensive Android smartphones can not process JavaScript code as fast as IOS smartphone

Mobile1stWeb said:

⚠️ Most people are not aware that even the most expensive Android smartphones can not process JavaScript code as fast as IOS smartphone

They’re garbage. It’s like making knockoff Jordan’s and selling them for the same price.

avon b7 8008 comments · 20 Years

Beats said:

“Premium” android phones are snake oil. Can’t believe people fall for their crap. Talk about sheep.

Then you haven't been paying attention for literally years.

Premium Android phones (and the 'ultra premium' models which Apple does not have btw) equalled and surpassed the iPhone in key areas long ago.

And yes, I'm talking build quality, materials, finish etc as well as specifications, features software...

There is nothing 'crap' about premium Android phones, but I suppose you've never even held one.

duel 7 comments · 7 Years

avon b7 said:

Beats said:

“Premium” android phones are snake oil. Can’t believe people fall for their crap. Talk about sheep.

Then you haven't been paying attention for literally years.

Premium Android phones (and the 'ultra premium' models which Apple does not have btw) equalled and surpassed the iPhone in key areas long ago.

And yes, I'm talking build quality, materials, finish etc as well as specifications, features software...

There is nothing 'crap' about premium Android phones, but I suppose you've never even held one.

If that would be the case they would sell o a lot more 😁 it’s exact opposite, Apple surpassed Android phones in key areas and they do it every year and iPhone is getting more and more popular. Sametime google haven’t been able to fix anything what always been wrong with Android.