Apple unveils prestigious new London store

The new Apple Brompton Road will open in London on July 28, a short stroll away from the world-famous Harrods department store.

Apple began recruiting for the new Apple Store in February, 2022, but without specifying more than it being located in Greater London. Now revealed to be on the Brompton Road, it becomes the sixth Store in the region to get a London address.

There are still a further eight stores across the Greater London area, for a total now of fourteen. The ones with specific London addresses include some of Apple's most prestigious stores, including Covent Garden.

"Our newest store on London's iconic Brompton Road, a moment away from Hyde Park, is almost ready to explore," says Apple on the store's official website. "It's a place where your boldest ideas can bloom, and we're here to help them grow."

Apple is celebrating the opening with "an inspiring lineup of art, music, fitness, and wellbeing sessions," from July 28 to July 31.

Located at 17-27 Brompton Road, London, SW1X 9LF, it's a four-minute walk along the same street to Harrods.

It's the first entirely new Apple Store in the UK since Apple Edinburgh in 2014, although many existing sites have since seen major renovations.