Amber Neely
Samsung has released a new ad for the Galaxy S22 Ultra and the Z Flip4, all while claiming "this innovation is not coming to an iPhone near you."
"Buckle up for Apple's latest launch as you enter a world where heads will turn," the ad starts. "Just not in your direction."
The 30-second ad lists features of Samsung's lineup, including its 100x "Space Zoom," and 108-megapixel camera.
Samsung released the ad less than a week before Apple's September 7 "Far Out" event. During the event, Apple is expected to announce its iPhone 14 lineup.
This isn't the first time Samsung has openly mocked Apple, either.
In 2018, Samsung released a series of ads attacking the iPhone X for both its notch as well as its download speeds.
In 2019, Samsung quietly removed its 2017 ad that teased Apple over its missing 3.5mm headphone jack.
The company pulled the ad alongside its launch of the Galaxy Note 10 — the first of Samsung's lineup to ditch the headphone jack in favor of a single USB-C port.
Oliver Haslam
Andrew O'Hara
Charles Martin
Wesley Hilliard
Marko Zivkovic
Malcolm Owen
Andrew Orr
43 Comments
‘Innovations’ like breaking easily and sub par battery life. Yeah, keep on trying Samsung.
Clever marketing but negative selling never works. It will just make Samsung users feel warm and fuzzy. Everyone knows, image quality isn't just about the amount of pixels. I still don't like the crease left on the screen with the flip phones. Samsung echo system isn't quite there yet either.
Should we start the countdown for removal of this ad? Same as Samsung did with few of them already?
Pixel size matters perhaps more than the number of pixels, and Apple is clearly not dummying down their iPhones. They tend to use larger pixels for better overall image quality. Anyway, when you rip a competitor in an Ad instead of exclusively focusing on your own great features, you know your own great features are inadequate. If anything, the SadSong ad serves as indirect "iPhone" Ad by mentioning its name so many times. More people will be inclined to checkout the iPhone as a result.
When all the competitors in a market segment compare themselves to Product X, what do I usually buy? Yep, Product X.