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If you want to work for Apple, Tim Cook says you need four traits

Apple CEO Tim Cook

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At the University of Naples Federico II in Italy, Apple CEO Tim Cook says the company has great success with employees that have these four traits.

During the final week of September, Tim Cook spent time traveling around Europe to visit Apple Stores, company offices, and more. He received an honorary Master's Degree in Innovation and International Management from the University of Naples Federico II.

And, at the university upon receiving the degree, Cook told students that it's essential for incoming employees to care about the world around them.

"We have a group of people in the company that really want to change the world, that want to enrich people's lives, that want to leave the world better than they found it," he said. "It's that kind of feeling that drives people to do their best work and I've seen it happen again and again, and the results are just unbelievable."

And, he shared the four qualities that Apple looks for when interviewing people — collaboration, creativity, curiosity, and expertise.

Collaboration

On collaboration, an essential skill for people wanting to work for Apple, Cook said the trait is critical for creating new products at Apple.

"We believe that strong individual contributors are really key, but two strong individuals that work together can do amazing work, and small teams can do incredible things," he said.

"So we look for the ability to collaborate with people— the fundamental feeling that if I share my idea with you, that that idea will grow and get bigger and be better."

Creativity

Creativity is another essential trait that Apple prizes and the company is always looking for people that think differently.

"We look for people that think differently, that can look at a problem and not be caught up in the dogma of how that problem has always been viewed," he said.

"And so [we look for] somebody that will kind of walk around the problem and look at it from different angles and use their creative juices to come up with solutions."

Curiosity

"There are no dumb questions," Cook told students, and curiosity is a quality Apple looks for in people.

"Curiosity is about being curious about something to ask lots of questions, whether you think they're smart questions or dumb questions," he said.

"It's amazing when somebody starts to ask questions as a kid would, how it puts pressure on the person to think through the answers really deeply. And so, we look for this innate curiosity in people."

Expertise

Apple employees need to be experts in their fields; that expertise comes from education and previous work experience.

"If we're doing something in industrial design, we need somebody that knows industrial design and has a skill set in it either from their college days or through their work days," Cook said.

Cook said that these four traits are a good formula that Apple has used in the past and will continue to use when hiring new people.

From the employee's perspective, they must work in a job that fills them with passion and fulfills their life.

"People have to work for a reason bigger than themselves," he said. "So you want to have a vision for a company that is about serving the customer and somehow improving their lives. You want to do it in an ethical way."

"There's no gravitational pull from that— the gravitational pull is always, what are you doing for other people?" Cook continued. "And with a purpose like that, it's amazing what people will do from a work point of view."

In an interview on September 30, he spoke about virtual reality and augmented reality with Dutch news outlet Bright, calling augmented reality a profound technology that will affect everything.



19 Comments

hmlongco 9 Years · 587 comments

There's a fifth trait in that, unfortunately, one must also be willing to relocate to the Bay Area...

williamh 13 Years · 1048 comments

hmlongco said:
There's a fifth trait in that, unfortunately, one must also be willing to relocate to the Bay Area...

That must be a really new requirement since Apple has people working all over the world.  Perhaps Apple just expects people to show up for work to the office where they were hired?

bulk001 16 Years · 795 comments

Interesting to read this from the CEO perspective. I recently got a look at it from the very opposite side of the spectrum. I spoke to a college student who attended a large EE conference a few months ago. They said that Apple was there recruiting but a lot of students they know were not that interested in working for them. 1. The work culture is not perceived to be that great 2. As mentioned, it could require a relocation to California 3. There are companies who pay more and 4. There are some areas where students would rather work for a smaller company focused on something more specific than being a small part of a larger company. 

bulk001 16 Years · 795 comments

JP234 said:
bulk001 said:
Interesting to read this from the CEO perspective. I recently got a look at it from the very opposite side of the spectrum. I spoke to a college student who attended a large EE conference a few months ago. They said that Apple was there recruiting but a lot of students they know were not that interested in working for them. 1. The work culture is not perceived to be that great 2. As mentioned, it could require a relocation to California 3. There are companies who pay more and 4. There are some areas where students would rather work for a smaller company focused on something more specific than being a small part of a larger company. 
1. I worked 12 years for Apple, and the culture is that great. The only place I found greater camaraderie was in the Air Force.
2. If that's your only consideration, you're going to miss the opportunity of a lifetime because you don't want to move.
3. Until that smaller company goes under or gets bought by the big company and cuts their jobs. Anyone who is offered a job with Apple, but wants to be more important to a smaller company, should go to work for Apple, add it to his CV, and leverage it for maximum wage when those "smaller companies" come calling.

Yes, that is why all positions at Apple are filled /s

iqatedo 21 Years · 1812 comments

JP234 said:
hmlongco said:
There's a fifth trait in that, unfortunately, one must also be willing to relocate to the Bay Area...
It's worth it if Apple makes you an offer. Trust me. I was fortunate enough to qualify and worked for the greatest company in the world for 12 years. I'm retired now, and just got back from a Grecian Isles vacation, paid in full by dividends from the Apple stock I acquired while employed there (and since). Just as valuable was the friendships I made among the most talented, smart and collegial staff I've ever encountered in 50+ years in the workplace.

Did you work at the new campus?