Andrew Orr
Although there isn't much of an age difference in Apple device ownership, men and women prefer different iPhone models. Here's how they differ.
Apple device ownership is mainly similar across various age groups, although there are more iPhone owners than Mac and iPad. And a new report from Consumer Intelligence Research Partners (CIRP) reveals another difference in Apple customers.
The data shows that men are more likely to buy an iPhone Pro model, while women prefer regular models. However, both genders that were surveyed equally prefer the iPhone SE.
The numbers between genders aren't significantly different but reveal that 12% of female customers bought an iPhone 14 or 14 Plus, compared to 8% of male customers. Among men who purchased a new iPhone in 2022, 41% own either an iPhone 13 Pro/Max or iPhone 14 Pro/Max, as opposed to 33% of women.
The genders are more closely aligned for ownership of older iPhones, as 37% of male and female customers own an iPhone 12 or 13 in both base and mini models, and 7% of each gender owned an iPhone SE.
However, CIRP makes no assumptions about the cause of the gender disparity.
"We aren't going to explore broader gender questions about motivation behind iPhone choices," the firm writes. "Our database does not address ego, technology comfort, selfie habits, or hand-size issues relating to selecting a premium phone. We leave that speculation to the reader..."
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14 Comments
My wife and I are prime examples of this exact thing only with the Pro and Pro Max. For my wife, who could have had the Max but chose the Pro, it came down to pocket size in her jogging pants and hand size. For me, the longer battery life in the Max.
We both have 14 Pro Max. She had an 11 Pro Max but was having LTE issues locally where the 5G service had no problems on my 14 Pro Max (which I upgraded to from XS Max). We were going to wait until next year for her but the service issues (certain long stretches of the way to work no longer had usable LTE (??)).
Women generally have smaller hands and the smaller iPhones are more comfortable in their hands. Pocket sizes for women's clothes are more in tune with smaller hands - look around to see how many women have their phones in their hip pockets.
I was so glad to replace the dork-slab Xs with an actually pocketable 13 mini.
My wife prefers the Pro Max. I like the Pro.
I'd like a Pro Max, but it's too big to integrate with all my stuff.
Most of my pants have a side pocket on the leg that Pro fits into.
I also have a few packs with pouches that the Pro fits into. For me, the Pro Max is just too big.
She does a lot of testing for work on the Pro max, so the bigger screen is perfect for what she needs.