iPhone display orders decline 39% year-over-year

I'm on an Xs Max. Considered the 14, however, the X is such a good phone. The battery still supports max performance and the camera is not too bad. I will very likely go for the 15. Is it possible many others are holding, waiting for the next model?

Upgrade cycles are funny things. 

Funny what drives people to upgrade.  I am still on an iPhone 7.  My wife has the prior model SE, and upgraded to that from an iPhone 6.  And as much as I would like an iPhone 15 for a superior camera and more RAM (the lack of which I hate the most about the iPhone 7), most of the best feature will be reserved for the tablet sized models, which is a real travesty.  

Some people don't want a larger sized phone, and certainly not most female iPhone lovers, and even many men here in Japan prefer a smaller phone too.  And yet, if you ask most people if they could do more with a vastly better camera or some of the fancy features that will be exclusive to the largest sized phones, they would say yes.  

So Apple's moves are in the best interest of Apple only, and not really in the best interest of consumers.  A consumer oriented line would offer the same great feature set across a wide range of display sizes.

jdw said:

Funny what drives people to upgrade.  I am still on an iPhone 7.  My wife has the prior model SE, and upgraded to that from an iPhone 6.  And as much as I would like an iPhone 15 for a superior camera and more RAM (the lack of which I hate the most about the iPhone 7), most of the best feature will be reserved for the tablet sized models, which is a real travesty.  

Some people don't want a larger sized phone, and certainly not most female iPhone lovers, and even many men here in Japan prefer a smaller phone too.  And yet, if you ask most people if they could do more with a vastly better camera or some of the fancy features that will be exclusive to the largest sized phones, they would say yes.  

So Apple's moves are in the best interest of Apple only, and not really in the best interest of consumers.  A consumer oriented line would offer the same great feature set across a wide range of display sizes.

Even with the "reality distortion field" in Apple DNA, Apple can not defy the laws of physics. More and/or better features, might require parts that needs more space, that iPhones with smaller displays don't have. A superior camera might require more room behind the lens and Apple is not going to try to decide on whether to make their iPhones with smaller displays thicker or the battery smaller, in order to put in the camera. Apple just assume leave it out and wait until technology can make that superior camera smaller. Or a brighter and sharper screen might require a bigger battery, that isn't possible to install on a small display iPhones, without making the iPhone thicker.  Apple is going to have to wait for a more energy efficient version of the screen or new battery technology to increase mAh, without increasing size. Then there's pricing. Apple do not want to price their models of iPhones too close together. Apple don't want a dozen of different models of iPhones with each priced a little more that the other, based on each having slightly more or better features. (other than upgrades in RAM or HD.) The smaller size iPhones with its lower cost, might be the main reasons why they are popular. Change either one and Apple could end up losing more customers (for their iPhones with smaller displays) than they gain.

Ask the owners of the smaller iPhone if they want to have a better camera and of course they all would. But ask them if the want a better camera but at a higher price, with less battery life (or a little thicker.), then not all would want it.

This is like wishing a Ford Focus with a 12 gallon gas tank, came with a bigger gas tank and thinking it's a travesty that Ford only put a 22 gallon gas tank on their full size pick up trucks. Sometimes, it's not a case of Ford not thinking in the best interest of their customers.