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Ron Howard's Imagine jumps ship from Apple TV+ to Amazon

Ron Howard and Brian Grazer's Imagine Entertainment has switched a first-look deal from Apple TV+ to Amazon Studios.

Imagine's co-founders Brian Grazer and Ron Howard signed a multi-year deal with Apple in 2021 to produce films for Apple TV+. Apple had also signed a first-look deal that would allow the company to pick up a project before its competitors.

However, Imagine has switched the first-look deal over to Amazon Studios, where it has an action-comedy project in development, according to The Hollywood Reporter.

"Brian, Ron, and I, along with our entire team at Imagine, including Karen Lunder, President of Imagine Features, and Sara Bernstein, President of Imagine Documentaries, couldn't be more excited to have a home at Amazon and continue our shared desire to make tentpole films that inspire, elevate, and entertain audiences," Justin Wilkes, President of Imagine Entertainment, said.

With Amazon as Imagine's new partner, it will give the company first looks at narrative films and documentaries that Imagine plans to produce. The two had previously collaborated on other content, including "Lucy and Desi," "Thirteen Lives," and "Judy Blume Forever."

Imagine had produced content for Apple TV+ such as "Black & Blues: The Colorful Ballad of Louis Armstrong," a documentary about Louis Armstrong.



22 Comments

iOS_Guy80 6 Years · 909 comments

Their loss and mistake.

1 Like · 0 Dislikes
9secondkox2 9 Years · 3180 comments

Well that sucks. 

Sounds like a good one from a known great quantity. 

Don’t like backing out of a deal. Wonder how that works. 

1 Like · 0 Dislikes
ronn 21 Years · 688 comments

Not surprised given Amazon's broader push into movies: buying MGM, bigger spend on cinema the last few years, and now reports of them moving into actual theatre ownership. They already highlighted plans to release 12-15 movies in theatres annually. Directors & Producers love that kind of thinking.

1 Like · 0 Dislikes
JinTech 10 Years · 1064 comments

ronn said:
Not surprised given Amazon's broader push into movies: buying MGM, bigger spend on cinema the last few years, and now reports of them moving into actual theatre ownership. They already highlighted plans to release 12-15 movies in theatres annually. Directors & Producers love that kind of thinking.

I can't wait to buy an Amazon Kindle the next time I am in a movie theatre! /s In all honesty, I am sure they will have a kiosk for Amazon products if they buy out a movie theatre company!

2 Likes · 0 Dislikes
chasm 11 Years · 3636 comments

Somebody should tell Mr. Grazer that "styling your hair" does not translate to "give this Van Der Graff generator a big wet kiss." :lol: 


I'm sure he and Ron will do well at Amazon, and hopefully have other opportunities outside this deal to work with Apple on other projects. The Louis Armstrong doc was great.

3 Likes · 0 Dislikes