Apple Watch Pride Edition 2023 Sport Bands are all unique

Apple has introduced its Apple Watch Pride Edition Sport Band, an equality-celebrating band accompanied by a watch face and wallpaper for iOS.

Previously surfacing as part of a back-end leak, the 2023 Apple Watch Pride Edition Apple Watch Sport Band has now been formally launched by Apple.

As part of a continued celebration of the ongoing movement to protect and advance equality for LGBTQ+ communities, the new Sport Band design combines the original pride flag rainbow colors and five others. The additions symbolize Black and Latin communities, those who passed away from or are living with HIV/AIDS, and to represent transgender and nonbinary individuals.

Apple says the 2023 design is a "joyful rainbow of geometric shapes on a white base, which are compression-molded into the final band." However, since the base material flows around each shape, there are variations in layout, so no two bands are exactly alike.

It is claimed this reflects "the individuality of all members of the LGBTQ+ community."

The Pride Edition Sport Band will be available from the online Apple Store from May 23 for $49, and in stores May 24. It will be available in 41mm and 45mm sizes, and is compatible with the Apple Watch Series 3 and later models.

Along with the band, a new Pride Celebration watch face and iOS wallpaper will be available to use. The watch face will show colorful shapes that respond when the user raises or moves the wrist, while the iPhone wallpaper will dynamically move as the user unlocks their device.

The watch face and iPhone wallpaper will be released next week, and require watchOS 9.5 and iOS 16.5. The watch face will be downloadable from Apple.com, the Apple Store app, in Apple Store locations, and through App Clips on the packaging.

The release is a continuation of a program Apple has operated since 2016, with new bands released each year with a different design.

Apple is also outspoken about its support for LGBTQ+ and equality, and its work with advocacy organizations. These include the Equality Federation Institute, GLSEN, Encircle, Equality North Carolina, Equality Texas, Gender Spectrum, Human Rights Campaign, ILGA World, the National Center for Transgender Equality, PFLAG, SMYAL, and The Trevor Project.

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20 Comments

macgui 17 Years · 2471 comments

About 1 year ago

I like that it could be the Ice Cream Jimmies edition. It's a great looking band.

ronn 20 Years · 688 comments

macgui said:

I like that it could be the Ice Cream Jimmies edition. It's a great looking band.

Jimmies was my first thought as well! :D

The band is too plain for my tastes. I'll download the watch face(s) though.

Japhey 6 Years · 1772 comments

JP234 said:

I think it's wonderful that LGBTQ+ people are now able to legally live their real lives. When I was born in 1951, what we now call alternate lifestyles were mostly against the law. Here in Chicago the police regularly raided gay bars and beat the crap out of people before arresting them and putting them in lockup for the sin of not hiding in a closet. Even Texas (TEXAS!) is "considering" the repeal of their "Sodomy Law" enacted in 1973, which was voided as unconstitutional by the Supreme Court in 2003. But at the same time, the forces of bigotry and intolerance are gaining traction in every red state, especially Florida. And Texas.

So get one. Wear it with pride. Just maybe not everywhere. Lot of homophobes with guns out there.

I’m sure they are all elated to have your support. Never one to let an opportunity to virtue signal pass you by, eh? Do real world people ever tell you that you say cringey things? Asking for a friend.

It is a nice band, though.

Cesar Battistini Maziero 8 Years · 410 comments

And the LGBT propaganda is still going strong hahahahha

The band is nice! Would be good as a birthday gift, With the sprinkles.

Stabitha_Christie 3 Years · 582 comments

Japhey said:

JP234 said:

I think it's wonderful that LGBTQ+ people are now able to legally live their real lives. When I was born in 1951, what we now call alternate lifestyles were mostly against the law. Here in Chicago the police regularly raided gay bars and beat the crap out of people before arresting them and putting them in lockup for the sin of not hiding in a closet. Even Texas (TEXAS!) is "considering" the repeal of their "Sodomy Law" enacted in 1973, which was voided as unconstitutional by the Supreme Court in 2003. But at the same time, the forces of bigotry and intolerance are gaining traction in every red state, especially Florida. And Texas.

So get one. Wear it with pride. Just maybe not everywhere. Lot of homophobes with guns out there.

I’m sure they are all elated to have your support. Never one to let an opportunity to virtue signal pass you by, eh? Do real world people ever tell you that you say cringey things? Asking for a friend.
It is a nice band, though.

I'm queer and happy to have their support.

That said, the advice to not wear it everywhere is cringy and completely misses the point of Pride. I'm not catering to homophobes.