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Reddit's largest Apple community will stay dark, as CEO promises to ride out shutdowns

After incurring the wrath of its fanbase, and a promise from its largest Apple-related subreddit to stay down, Reddit's CEO is telling employees that the protests in response to the site's decision to charge developers for access to its API will pass.

In April, Reddit told developers they would need to begin paying for API access in mid-June. Developers have pushed back, stating that access costs would be untenable, with some developers stating the change could cost them millions of dollars per year.

As a result, many subreddits have chosen to go dark in protest.

Reddit's largest Apple community, r/Apple, has chosen to stay dark indefinitely rather than the 24 to 48 hours other subreddits have suggested.

Despite this, Reddit CEO Steve Huffman tells Reddit employees to weather the storm, as he anticipates that the blackouts will pass by Wednesday.

"There's a lot of noise with this one. Among the noisiest we've seen. Please know that our teams are on it, and like all blowups on Reddit, this one will pass as well," Huffman says in an internal memo seen by The Verge. "We absolutely must ship what we said we would. The only long term solution is improving our product, and in the short term we have a few upcoming critical mod tool launches we need to nail."

While he's certain that the outrage will ease up in time, he warns staff about wearing anything Reddit-related in public.

"I am sorry to say this, but please be mindful of wearing Reddit gear in public," the memo said. "Some folks are really upset, and we don't want you to be the object of their frustrations."

The API changes have hit many developers hard, as Reddit plans to charge developers $0.02 per user for accessing its service.

Because of these prices, many apps have announced that they will be shutting down.

For example, Apollo, one of the most popular Reddit apps, will be shutting down on June 30.

If it were to continue to operate as normal, Apollo would face an estimated annual cost of $20 million in API fees annually.



15 Comments

flydog 14 Years · 1141 comments

The API charge noted in this article is incorrect. Reddit charges $0.24 per 1,000 API calls, not "$0.02 per user." 

https://www.reddit.com/r/redditdev/comments/13wsiks/api_update_enterprise_level_tier_for_large_scale/

Pancake 2 Years · 45 comments

BiC said:
GOOD for Reddit.  Best Freedom of Speach.  They have to make coin.  That's a good calculation too.  I wonder how many API calls they get per minute.  I hope they bank coin.

That is not freedom of speech. Just like being able to type on Twitter is not freedom of speech. Please do a quick search and learn what the first amendment actually means. 

Anilu_777 8 Years · 579 comments

Arrogant little shits. They forget that Apple like Apollo keep people on Reddit. Some people hate the official app. 

radarthekat 12 Years · 3904 comments

Did I miss an announcement?  Has Elon taken over Reddit?  Lol

entropys 13 Years · 4316 comments

Well they do need to make a living, and especially cover costs, so I am not sure the right thing is to go all Bolshie because free stuff no longer is. I don’t know the ins and outs of the exact deal Reddit is imposing, but the cost of large data access calls adds up quickly.
for our research organisation that provides databases such as climate data to other researchers, we tried to save money on in house servers by going to the cloud. Now we are looking to go back in-house because cloud services charges for data volumes are becoming crippling.