The Mac is more than holding its own in the gradually collapsing PC market, with Apple the only one of the top six vendors to see year-over-year growth.
Reports of the global PC market being in decline are not new, and neither is Apple's ability to rise above its competitors in the field. While there has already been one report stating that, a new one proposes that Apple's doing even better than what was claimed one week prior.
Inventory levels continued to normalize in Q2, though a double-digit year-on-year decline was recorded following the Q1 YoY decline of 28%. This is considered as the shipment downturn "relatively stabilizing" since Q1 2022.
Combined with quarterly growth in Q1 being the first since Q1 2022, these are seen as an "early sign of stabilization in the PC market," and that a mild recovery could be expected in the second half of 2023.
On a per-vendor basis, Apple was the main beneficiary in the top six producers, in terms of shipments. For Q2 2023, Apple managed 5.5 million shipments, 8% up from the 5 million in the year-ago quarter.
It is reckoned the growth was due to a "relatively low" Q2 2022, with new product launches being "partially" beneficial to the figures.
Counterpoint's report follows the same general comments made by IDC on July 11, which claimed the year-over-year decline of the market was a lower 13.4%. As for Apple IDC's numbers are more conservative at 5.3 million units in Q2 2023, 10.3% up from 4.8 million in Q2 2022.
Of the remainder, Lenovo saw an 18% YoY decline to 14.2 million units shipped, HP dropped 1% to 13.3 million, and Dell endured a 22% drop to 10.2 million.
Counterpoint reckons that the market still has "some turbulence" to get through in the second half of 2023 before "seeing the first sunrise" on shipment declines. End demand has picked up to become stronger than OEM shipments, which could translate into an acceleration of re-order demand.
For the second half of 2023, it's expected that there will be "back-to-school momentum" that could be coupled with "potential AI-enabled and ARM laptop launches."