Apple's market share grows as global smartphone sales hit new low

"There's been a decoupling between what's happening in the economy and consumers buying phones," 

The decoupling is caused by US government trying to decouple China from the world. 

waveparticle said:

"There's been a decoupling between what's happening in the economy and consumers buying phones," 

The decoupling is caused by US government trying to decouple China from the world. 

No, not really. If anything, it’s China that’s been doing that by their actions. At any rate, it’s the worldwide high inflation rate that’s been at the center of all of this. But anaerobic e sales, as you can see from the chart gave been dropping for years. A major reason given is that the worldwide market is saturated. People are go,ding on to phones, tablets, comluters, etc. for a longer time.

melgross said:

waveparticle said:

"There's been a decoupling between what's happening in the economy and consumers buying phones," 

The decoupling is caused by US government trying to decouple China from the world. 

No, not really. If anything, it’s China that’s been doing that by their actions. At any rate, it’s the worldwide high inflation rate that’s been at the center of all of this. But anaerobic e sales, as you can see from the chart gave been dropping for years. A major reason given is that the worldwide market is saturated. People are go,ding on to phones, tablets, comluters, etc. for a longer time.

No! The fact of the truth is the decoupling started when Huawei is being totally banned by US. 

melgross said:

waveparticle said:

"There's been a decoupling between what's happening in the economy and consumers buying phones," 

The decoupling is caused by US government trying to decouple China from the world. 

No, not really. If anything, it’s China that’s been doing that by their actions. At any rate, it’s the worldwide high inflation rate that’s been at the center of all of this. But anaerobic e sales, as you can see from the chart gave been dropping for years. A major reason given is that the worldwide market is saturated. People are go,ding on to phones, tablets, comluters, etc. for a longer time.

Well, Huawei hit number one in unit shipments just when sanctions were imposed and that had a definite impact. 

It released HarmonyOS for lots of old Huawei China models, effectively breathing new life into them and delaying upgrading of new phones. It also went one step further and introduced a system where users could have their storage capacity upgraded for a nominal price (an excellent move to extend useful life of a device). Battery replacement was also dirt cheap for Huawei users. 

https://www.phonearena.com/news/double-the-storage-on-your-huawei-phone-for-a-small-fee_id138452

256GB to 512GB for a flagship device was less than $140.

The cost of living crisis, inflation and other headwinds aren't helping in the wider market either. 

When you add it all up it makes sense that global unit sales are down. 

Almost a perfect storm. 

So it seems sales peaked in and around 2017. I would not be surprised that this trend continues for some time, until there is another stepchange in product design; such as a breakthrough in battery tech. Otherwise I suppose we have those customers where money doesn‘t matter so much and they simply take the latest and greatest; while other consumers are stretching out the upgrade cycle, partly bec abuse of lack of „real reasons“, partly because of economic reasons.