Malcolm Owen
Apple subsidiary Beats by Dre has added a pair of new colors to the Beats Studio Buds+ range, as part of a collaboration with Olive & June.
Surfacing on Tuesday, the two new colors are Cosmic Silver and Cosmic Pink, which are obviously shades of pink and silver. The two join the existing roster of colors, including Black and Gold, Ivory, and Transparent options.
Beats often collaborates with other brands for special editions of its products, and it has done so in this case. The two colors are a collaboration with Olive & June, a brand associated with nailcare, polish, and press-on nails.
As part of the collaboration, Olive & June will be introducing polishes and press-on nails that match the Beats earbuds colors. They will be sold via the Olive & June website.
Experience the beauty of immersive sound #EmmaChamberlain discovers Beats Studio Buds + in two new, cosmos-inspired colors. Coming 9/6. pic.twitter.com/4NcFp9kGIm
— Beats by Dre (@beatsbydre) August 22, 2023
The new colors are also being supported by an ad campaign fronted by YouTuber and influencer Emma Chamberlain, one subtitled "Experience the beauty of immersive sound."
Beats Studio Buds+ offer Active Noise Cancellation and Transparency that improve on the original Beats Studio Buds, as well as a 5-hour battery life with ANC enabled, and a case that extends the time to 36 hours.
The colors are being made available from September 6, priced at $169.99.
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1 Comment
I always wondered why Apple bought Beats by Dre when they had their own super successful line of ear/headphones. Now I know. It's so they can offer all these commercial tie-in colors ("Barbie" pink, anyone?) without sullying the "white" branding of AirPods.