New 'Ted Lasso' shortbread cookies let fans experience biscuits with the boss

Image Credit: Mackenzie Limited and WBEI & UT

Gourmet food company Mackenzie Limited has created limited-time shortbread cookies for fans of the iconic Apple TV+ comedy "Ted Lasso."

Mackenzie Limited describes the cookies as "a touch salty, a touch sweet, and always buttery and rich."

The shortbreads come packaged in a pink paper box, just like Ted brought to AFC Richmond team owner Rebecca Welton every morning. The cookies are an officially licensed treat, available exclusively through Mackenzie Limited.

The Ted Lasso biscuit box is available to preorder now and will begin shipping in early September. A box of 10 shortbread cookies costs $29.95.

This isn't the first time Ted's iconic cookies have appeared in the real world, either. In March, ice cream purveyor Jeni's released a limited edition, officially-licensed collaboration flavor, also called Biscuits with the Boss.

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7 Comments

maltz 454 comments · 13 Years

About 7 months ago

You had me at 'Ted Lasso' shortbread cookies...

Then lost me at $30+shipping (and taxes?) for a box of 10! Holy crap.

(But looking over the rest of the site, it does seem to be about par for the course - if not on the cheaper side.)

NYC362 80 comments · 4 Years

maltz said:

You had me at 'Ted Lasso' shortbread cookies...

Then lost me at $30+shipping (and taxes?) for a box of 10! Holy crap.

(But looking over the rest of the site, it does seem to be about par for the course - if not on the cheaper side.)

Same.

I was seriously prepared to immediately order some to put out at in my work break room...where let's say everyone has a bit of a vested interest in Ted Lasso.... but not at that price.

FileMakerFeller 1546 comments · 6 Years

Searching for "shortbread biscuit recipes" brings up a lot of hits... probably worth trying to bake my own. :D

macgui 2355 comments · 17 Years

Hanna Waddingham has said more than once the biscuits are crap. She hates eating them but you'd never know it.

The second I saw "limited-time" I figured this can't be good. I love the show but refused to get sucked into pricy merchandizing. I confess to buying the odd t-shirt that promotes a favorite show if the shirt is of decent quality. If it's of sectioned manufacture it'll be pricey but that's ok. Most unsanctioned products are almost always cheap crap.

If the biscuits were actually really good I might look for a recipe to imitate them. But $30 a box is a hard pass.

tmay 6348 comments · 11 Years

FileMakerFeller said:

Searching for "shortbread biscuit recipes" brings up a lot of hits... probably worth trying to bake my own. :D

Pretty basic ingredients; Butter, Sugar, Flour, maybe some vanilla extract. YMMV

Good energy dense snack for cold weather, or an arduous hike, not so much for sitting on the couch watching "Ted Lasso". I was a big fan of Nabisco Lorna Doones when I was a kid, and those are a far cry from the shortbread recipe's that I have tried.

Pound cake is a similarly simple recipe.