New 'Ted Lasso' shortbread cookies let fans experience biscuits with the boss

maltz said:

You had me at 'Ted Lasso' shortbread cookies...

Then lost me at $30+shipping (and taxes?) for a box of 10!  Holy crap.

(But looking over the rest of the site, it does seem to be about par for the course - if not on the cheaper side.)

Same.

I was seriously prepared to immediately order some to put out at in my work break room...where let's say everyone has a bit of a vested interest in Ted Lasso.... but not at that price. 

Searching for "shortbread biscuit recipes" brings up a lot of hits... probably worth trying to bake my own. :D

Hanna Waddingham has said more than once the biscuits are crap. She hates eating them but you'd never know it.

The second I saw "limited-time" I figured this can't be good. I love the show but refused to get sucked into pricy merchandizing. I confess to buying the odd t-shirt that promotes a favorite show if the shirt is of decent quality. If it's of sectioned manufacture it'll be pricey but that's ok. Most unsanctioned products are almost always cheap crap.

If the biscuits were actually really good I might look for a recipe to imitate them. But $30 a box is a hard pass.

FileMakerFeller said:

Searching for "shortbread biscuit recipes" brings up a lot of hits... probably worth trying to bake my own. :D

Pretty basic ingredients; Butter, Sugar, Flour, maybe some vanilla extract. YMMV

Good energy dense snack for cold weather, or an arduous hike, not so much for sitting on the couch watching "Ted Lasso". I was a big fan of Nabisco Lorna Doones when I was a kid, and those are a far cry from the shortbread recipe's that I have tried.

Pound cake is a similarly simple recipe.