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Marvel's 'What If...? - an Immersive Story' coming to Apple Vision Pro on May 30

Marvel fans can step into the MCU and help save the day with an exclusive, immersive experience, available on Apple Vision Pro.

"What If...? — An Immersive Story," will feature elements from the original Disney+ animated series of the same name. The show reimagines how different characters within the Marvel universe would behave if their situations were altered.

The experience will last about an hour. It requires fans to participate in the universe alongside the show's heroes, both in virtual and augmented reality.

Stunning visuals and spatial audio set the stage as fans work to save the fate of reality while living out their narrative journey. Together, these groundbreaking features and more will remind them that time, space, and reality are more than just a linear path.

The project was brought to life by the talent at ILM Immersive, Marvel Studios, and Disney+ and was made possible by the spatial computing capabilities of the Apple Vision Pro.

"What If... an Immersive Story" will be available for all Vision Pro users on May 30. It will be free to download "for a limited time" — though no end date has been announced.



10 Comments

sflagel 11 Years · 867 comments

I do not have a VisionPro, but maybe someone who does, can comment: these "immersive experiences" are just gimmicks, no? Impressive gimmicks, but no more.

iOS_Guy80 5 Years · 905 comments

Currently, I guess you could call it gimmicks but this technology has to begin somewhere and continue to develop. It will be watching sports that will one day take the immersive experience to an everyday experience.

ravnorodom 8 Years · 721 comments

Vision Pro won't massively take off until the price drops drastically like those flat screen TVs. By then there will be full length movies appearing left and right. No massive public demands, no go and it will stay as a niche forever.

robin huber 22 Years · 4026 comments

sflagel said:
I do not have a VisionPro, but maybe someone who does, can comment: these "immersive experiences" are just gimmicks, no? Impressive gimmicks, but no more.

I did the demo and was dazzled. It truly is a look into the future. Exactly how this technology will finally end up going mainstream only time will tell. But as others have said, lots of available content, lower price, and frictionless use will make it happen. 

Kuminga New User · 35 comments

sflagel said:
I do not have a VisionPro, but maybe someone who does, can comment: these "immersive experiences" are just gimmicks, no? Impressive gimmicks, but no more.

Black Berry users in 2008 said IPhone was a gimmick…

some people and companies are visionaries, some are not…. No offense