Investment firm Wedbush is bullish on Apple AI and its effect on iPhone 16 sales, suggesting it will drive a supercycle going into 2025.
Wedbush has been praising Apple's initiatives, with comments about Apple Vision Pro being a push into AI and telling investors not to worry about China sales.
In the latest note seen by AppleInsider, Wedbush raises its price target again from $250 to $275. It bases its bullish stance on Apple's expected AI push in the second half of 2024.
The note says Apple's introduction of AI during WWDC could be one of the most important events of the decade for Apple CEO Tim Cook. It will lay the foundation for what will create an iPhone 16 supercycle as consumers look to buy devices with an AI focus.
It calls the exclusive AI features coming to iPhone 16 a setup for a renaissance of growth that sparks a massive overdue upgrade cycle into 2025. China's slowdown will see a turnaround too, with an expectation that June will be the last and lowest negative growth quarter, leading to a positive turn in September.
8 Comments
It’s kind of hard not to see this AI Supercycle on its way for all Apple devices. In 3 years every iPhone owner will have upgraded to AI iPhone. Services will Supercycle as well with an Ai App Store leading the way
Although the "AI" features in iOS18 may be a big selling point, I get a sense that a sizeable percentage of people in recent years have been holding on to their iPhones for longer than is typical, as have I, for one reason: the "new" models of the past three years have nice new features too, but they mainly just iterate on the iPhone 12 or maybe even going back to the 11.
I personally won't be upgrading my 15 Pro for the AI features, I think they are so over hyped & dangerous to boot.
However millions of gullible people will, particularly the younger generations.
For me to upgrade, all camera's need to be 48mp and the battery to have a big improvement, the big camera bump disappearing would also be a plus for me, other than that the 15 Pro is brilliant
Well maybe I'll be upgrading my phone after all. I was thinking I wouldn't because of the bigger size rumor and I don't want a bigger phone. But it seems like this will be a pretty big upgrade. The rumors do tend to be accurate or mostly accurate.