Curve is first Apple Wallet rival ready to launch in EU

The UK firm Curve claims it will be the first complete Apple Wallet alternative once Apple fully complies with the EU's requirement to allow rivals use of its iPhone NFC technology.

Alongside the law changes that meant Apple had to allow rival iPhone App Stores in the EU, the region's Digital Markets Act also saw the company forced to support rival contactless payment systems. Apple is in the process or adding APIs to allow rivals to utilize NFC in their banking and wallet apps.

According to The Times, Apple is still finalizing technical details. Once that's done, UK-based firm Curve says it will be able to immediately launch its rival Wallet.

While operating out of London, Curve's digital wallet will only be available to its customers in Europe.

Users will be able to completely replace Apple Wallet. That extends even to how double-pressing the iPhone's side button will bring up Curve instead of Apple's system.

While Curve claims it will be the first to launch its Apple Wallet alternative, reportedly other firms are working to launch. They include the Nordic firm Vipps MobilePay.

Curve is not especially well known in the UK, but it reportedly does have over four million customers. Currently it acts as an aggregator for bank and loyalty cards, and claims that users spent approximately $4 billion through the platform in 2022.

Separately, the European Central Bank has complained to the European Commission about Apple's support for rivals to use NFC. It says that Apple is still denying rivals use of its Secure Element of its NFC technology, which means alternatives to Apple Pay will be slower and more cumbersome for users.

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40 Comments

harrykatsaros 90 comments · 8 Years

About 6 months ago

"The newly competitive market for digital wallets is about to experience genuine customer-first innovation," Curve founder Shachar Bialick said. A Curve spokesperson also claimed that switching to its service will save banks "millions of euros" that currently go to Apple.

Just me or were these two statements completely contradictory to one another? What do I care how much money the banks save?

dewme 5760 comments · 10 Years

harrykatsaros said:

"The newly competitive market for digital wallets is about to experience genuine customer-first innovation," Curve founder Shachar Bialick said. A Curve spokesperson also claimed that switching to its service will save banks "millions of euros" that currently go to Apple.

Just me or were these two statements completely contradictory to one another? What do I care how much money the banks save?

It’s never been about customers. They were never the ones complaining unless it was about their lack of access to Apple’s services due to local restrictions.

It’s always been about the app vendors and the companies and investors behind them who have always wanted a cut or bigger cut of the transactional fees.

To the customers who are ultimately paying the transactional fees and service charges indirectly it doesn’t matter, unless they have some sort of personal connection to the entities now collecting the fees, like a brother in law who works at the bank in question.

Finally, what’s innovative about one fee collector getting paid over another fee collector getting paid? Can’t innovate? Absolutely!

rob53 3310 comments · 13 Years

I read Apple might get 0.15% of Apple Pay charges. The bank holding the credit card used by Apple Pay probably gets somewhere around 2-3%. The only way Apple would get millions of Euros would be if UK customers spent 10's of billions of Euros, not just a measly $4 Billion Euros. Yes, Apple makes money on Apple Pay but nowhere near the amount of money the greedy banks do. I am counting the days before the first exploit of Curve is blamed on Apple.

BGnATC 32 comments · 5 Years

The only people who want this are banks.

supadav03 503 comments · 10 Years

What is really going to suck is when these banks decide to force us to use their wallets and drop support for Apple Pay altogether. They want control of the fees, information, tracking, etc that comes along with using these digital wallets. Now that they have an in into the iPhone customer base, they WILL exploit it for their benefit even if it means a detrimental experience for the users.