Apple Vision Pro exasperations and iPhone 16 anticipation on the AppleInsider Podcast

There's more news this week, too, about Sonos and its troubles which Wes thinks goes back a lot further than just the most recent issues over its app. Plus there are new iPhones just an inch away and it sounds like, as ever, they are going to bring updated cameras. There has to come a point where there is no more that can be done to an iPhone's camera, but it isn't going to be 2024.

Ok let's break this down: 
1) Sonos and its troubles. I believe that the market for soundbars, wireless speakers and the like has come to a saturation point, where the only way forward is a speaker that will rattle the scene is one that is paper-thin and is pasted on the wall. It will be wireless and be charged off the sound that it produces, like a hybrid vehicle. 
2) iPhones - that long gravy train that Jobs revolutionised the world with back some 15 years ago is fast also coming to an end. Teasing with such bone-headed evolutionary features such as foldable, bendable - forget it. Just look at the troves of Samsung foldable phones gathering store dust languishing on the shelves of retailers. If the phone market is to be revolutionised it needs to be a rollable phone, that you can roll up under your arm like a magazine. Enhancing camera capabilities is about as pointless as garnisheeing a complete meal with parsley and edible flowers. It's nice decoration but it's not the main meal. Ultimately the meal is the phone itself and I believe that Apple too realises that the end of the road is nigh and probably the 17 is the next and last where consumers will fork out big dollars to purchase a phone that but for the version number and enhanced camera is a simulacrum of the previous. For myself I am holding out for the 17 and then stopping. No need to enrich the Cupertino cash coffers any further. 
3) add the Vision Pro to the list of end of life, which soon will be shelved along with the Apple Car. The announcement will be but a quiet note to say that the product has been shelved due to lack of consumer interest. It is not quite the failure that the Humane AI Pin was but simply as the WSJ said: 'very nice product but nobody wants it'. Apple will, of course, save face by saying that it learnt a ton from the development of the product. Maybe, but it certainly did not learn anything about marketing a product at $3500+ in this day and age. 
4) AI - yeah, let's see if this is a repeat of Y2K - much ado about nothing more, then giga troves of stale data sitting untapped in hangers and being utilised to generate and predict. What's the old mantra about Wall Street shares: past performance is no guarantee of future success. Too right. 
____________
The tech industry is due for shakeup, same as around 2000. And it ain't going to be another tired phone bump or dredging and repurposing stale data but tapping into a urgent need to address the crises we all face: climate. That's a real challenge and the tech industry is best positioned to tackle it.