Cook and Williams heads to China to promote iPhone farming

Apple CEO Tim Cook and COO Jeff Williams have headed out to China once again, including a visit to promote using the iPhone and iPad for agriculture.

As the CEO and COO, Tim Cook and Jeff Williams frequently pay visits to various corners of the world, conducting business deals and promoting Apple's produce. The official visit this time has the pair in China.

In posts to Weibo, Cook has commented about his travel through the country. This includes meeting with students from the China Agricultural University and Zhejiang University, to discuss how Apple hardware like the iPhone and iPad is used for sustainable agricultural work.

Cook at one point thanked the China Rural Development Fund and the Science and Technology Backyards Initiative for the promotion of sustainable farming.

There was also an announcement in support of a national parks initiative in the country, via the China Green Carbon Foundation.

Not all of the visit involved nature and agriculture. They also visited Chen Man, a Chinese fashion photographer, musician Lexie Liu, and game developers Gala Sports.

Both men have been to the country earlier in 2024. In March, Cook visited Shanghai, while Williams visited China in July.