CEO Tim Cook says that Apple intends to donate to relief efforts in Valencia, Spain after the area experienced catastrophic flooding.
Following heavy rainfall that struck Valencia, Spain, the region experienced what may be the deadliest flooding in modern Spanish history. More than a year's worth of rain fell in just eight hours, destroying bridges and buildings and resulting in at least 95 deaths in the area.
In response, Cook said the company would help fund relief efforts on the ground.
We're thinking of all those impacted by the devastating flash floods in the region of Valencia, Spain. Apple will be making a donation to help with relief efforts on the ground.
— Tim Cook (@tim_cook) October 31, 2024
Apple has pledged to fund several disaster-related efforts in recent history. In September, the company promised to donate to relief efforts associated with fallout from Hurricane Helene.
In October, Apple pledged to donate an undisclosed amount to relief efforts for those affected by Hurricane Milton.
9 Comments
Very nice 👍🏻
“A donation”? How much exactly? This isn’t just a crass attempt to use a disaster as a self-promotion opportunity by offering an undisclosed tokenistic donation to undisclosed recipients that people naturally assume to be more generous than it is, is it? Is one of the beneficiaries The Human Fund?
The images of the aftermath of the flooding are horrifying. Some low lying areas or water collection areas looked like the water got to 10 ft high, with cars on top of cars.
Like with southern Appalachian region and Helene, where the prediction for rain amounts was pretty good 5 to 7 days before they came. It is surely true that weather models were saying this level of rain was coming to these Spanish areas at least 3 to 5 days before they came.
What's pretty common about these disasters is that there is a failure of imagination, from government leaders, weather shows (meteorologists), to the public receiving the news. Most people, a quarter of the people, hear the prediction and don't comprehend what 10 inches of rain over 24 hours mean, and are not reactive to doing something about it.
The government, businesses, should really give people a few days off ahead of time to prepare.