This year was somewhat uncharacteristic for Apple in terms of product announcements, as the company unveiled or preannounced a number of new devices that didn't actually ship in 2017. Rather than needing to rely on rumors or guesswork, we can tell you with a greater degree of certainty that these products are officially on the horizon from Apple.
Apple's iPad lineup got bigger and more expensive than ever in 2017, with the introduction of new high-end Pro models. But the company also pivoted and introduced a budget-priced 9.7-inch model that marks the most affordable entry price for an iPad ever. The combination helped sales return to long-awaited growth.
At the start of 2017, it was thought that Apple was falling behind other companies in developing virtual reality (VR) and augmented reality (AR) related technologies in its products. By the end of the year, Apple has taken small steps towards establishing itself in the VR industry, but it has made great strides in the field of AR, with ARKit being the main driver for its progress.
After years of no updates to Apple's "Pro" desktop line, the company uncharacteristically made some public statements in April about a forthcoming line refresh, which led to the iMac Pro's release in December. But, the remarks made may or may not ultimately lead to what Apple fans want to see.
To mark the 10th anniversary of the iPhone, Apple released the iPhone X — that's pronounced "ten," as the company is eager to point out. While it may not be an earth-shaking revelation, it's an important signpost for where Apple plans to be 10 years from now — assuming we're even still using smartphones in 2027.
Apple's launched the iPhone 13 Pro and iPhone Pro Max with ProMotion, camera improvements, and a 1TB option, but is it enough to spur an upgrade from a user with an iPhone 12 Pro or iPhone 12 Pro Max? We compare the figures.