iPod touch users spend more time using apps than those with iPhones A new survey of mobile device consumers has discovered that iPhone and iPod touch owners are mostly male, though iPhone users are older and have less time to use downloaded applications than those who have an iPod touch. Sam Oliver 16 years ago 64
Apple denying iPhone apps that use location framework for targeted ads Apple this week notified iPhone developers that they cannot use the device's GPS data to serve location-aware advertisements to users of App Store software. Katie Marsal 16 years ago 35
Quattro purchase, 500M+ iTunes accounts could give Apple ad advantage A new report alleges Apple hopes to shake up the mobile advertising business, as competition grows between it and search giant Google. One analyst believes the rift could even potentially lead the Cupertino, Calif., company to embrace its rival, Microsoft, for Bing search. Neil Hughes 16 years ago 51
Quattro purchase seen as defensive move for iPhone, offensive for tablet Apple is likely looking to get a piece of the mobile advertising space on its own App Store, but is also looking to dominate ads on its forthcoming tablet from the get-go with the purchase of Quattro Wireless, one analyst told AppleInsider. Neil Hughes 16 years ago 19
Quattro Wireless confirms acquisition, CEO named Apple VP Apple has officially entered into the advertising business with the purchase of Quattro Wireless, the mobile ad company confirmed via its Web site Tuesday. Katie Marsal 16 years ago 42
Apple to buy mobile ad company Quattro Wireless - report Apple is poised to announce that it has acquired mobile advertising outfit Quattro Wireless for $275 million. Brian Garner 16 years ago 45
iPhone sales grow abroad as Apple carries 38% of mobile traffic With the iPhone and iPod touch on track to sell 40 million units this year, most of the growth from 2009 has come from outside of North America. Neil Hughes 16 years ago 13
Apple iPhone eats up 50% share of all mobile data traffic globally Apple's slice of mobile data traffic has grown to now exceed 50% share in the US, UK and in global figures, according to the latest monthly mobile data traffic report by AdMob. Prince McLean 16 years ago 54
