Apple is advancing its work on optical waveguides and holographic image delivery, in part to lighten and shrink its future AR or VR headset.

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Passengers of the Apple Car may be able to use AR or VR without worrying about a car's movements causing nausea, while infrared sensors inside the vehicle may be hidden from view by light-reflective panels.

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Apple purchases their first batch of carbon-free aluminum, which could greatly lessen the environmental damage caused by manufacturing Apple products.

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A future version of AirPods could perform its ear detection using pressure built up within the ear canal, allowing it to be more selective on when it turns on and off and reducing the chance of accidental activation when placed on a table or another surface.

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Apple's updated scissor-switch keyboard for the 16-inch MacBook Pro could make an appearance in its smaller counterpart, the 13-inch MacBook Pro, with a report claiming the mechanism could land on the model during the first half of 2020.

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Apple is again predicted to launch the 16-inch MacBook Pro very soon, possibly Wednesday, with reports claiming the company has started to brief members of the media.

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In a highly uncharacteristic move, Apple last month is said to have briefed a larger group of employees on its plans to release an Augmented Reality (AR) headset by the year 2022 and a pair of more sophisticated AR glasses the following year.

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Apple appears to be continuing work on Find My integration of its rumored "AirTag" trackers, according to a pair of newly leaked screenshots, suggesting the Tile-like device is nearing an official launch.

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Apple has reportedly set lofty sales goals for the 2020 iPhone launch, and the company's market power could spur more and faster 5G rollouts.

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Noted Apple analyst Ming-Chi Kuo in a research note released on Tuesday presented a more definitive timeline of the company's MacBook plans, saying a new laptop model featuring a traditional scissor switch keyboard will debut in the middle of 2020.

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The 16-inch version of the MacBook Pro has reportedly entered production, with the new model being constructed by Quanta right now, with the potential to be launched by the end of October or very early November.

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Over the last two decades, Apple has largely pursued a strategy centered on "affordable luxury" personal devices, starting with iPod, blooming into iPhone and iPad, and now taking over in wearables. Mac Pro seems to be a wild departure.

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Apple is continuing to explore the possibility of creating a new wearable in the form of a ring, one that includes a finger-mounted touchscreen that could also be used to transmit commands to another nearby device wirelessly.

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Apple's high-end pro market has long wished for a seriously fast Mac workstation. The premium new system Apple debuted at WWDC19 is one of the most expensive Macs ever, but it is being sold at a time when unit sales of desktop Macs are small and not really growing. Will Apple have to brainwash the masses to buy it?

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Apple is radically changing the design of the Mac Pro but still plans to continue building it in the United States. That doesn't mean, however, that it can do the same for everything else it makes. Here's a look at why.

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After years of frustratedly waiting in the dark and suffering through some painful periods of construction work, the new 2019 Mac Pro appears to finally deliver above and beyond what even the most optimistic had hoped for. But its appearance wasn't merely a whimsical executive decision made in response to a customer email, and is instead the latest deliverable of a long term strategy unfolding at Apple.

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A reliable source is saying that Apple is on the cusp of releasing a 96W power adapter, and since no currently shipping Apple product needs that much power, it is likely for the rumored 16-inch MacBook Pro.

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Those piles of often-defective electric scooters that have littered the sidewalks of major cities over the past couple years are commonly seen as a nuisance that needs to be scrubbed from the streets. But to the roughly 700 registered attendees at the Micromobility Conference in Berlin, Germany, the problems associated with these fleets of personal vehicles are solvable, leading to dramatic improvements in sustainability and quality of life. Notably, some of those attendees were from Apple.

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A delve into the first iOS 13.2 beta release has found an icon, suggesting that Apple's noise cancelling AirPods are coming sooner rather than later.

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The MacBook Pro could take advantage of carbon fiber to strengthen the display in the future, using the inserts to minimize damage to the screen from flexing the notebook's top section, without adding any significant weight to the portable device, while also making it extremely thin.

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