Apple not only remained dominant in the U.S. smartphone market during the June quarter, but was also the only top-five OEM to exhibit gains over the three-month period, according to new data from research firm comScore.
As part of its 'If it's not an iPhone' ad campaign, Apple on Friday introduced an online minisite touting unique iPhone features, from an unparalleled selection of apps to digital and physical security.
As part of Apple's new iPhone ad blitz, the company on Sunday released a 30-second spot highlighting user access to the iOS App Store and its more than 1.5 million titles, reminding consumers that "If it's not an iPhone, it's not an iPhone."
Investment firm UBS revealed on Thursday that it has high expectations for Apple's gross margins in the just-concluded June quarter, predicting they will reach nearly 41 percent on outstanding sales of the jumbo-sized iPhone 6 Plus.
Apple on Thursday released the first two installments of a new iPhone campaign that pleads to the brain rather than the heart, while vaguely alluding to the inferiority of competing products.
During the June quarter the iPhone 6 and 6 Plus kept the iPhone the top-selling smartphone brand at all four major U.S. carriers, with a sell-through share of almost 50 percent, according to survey data published on Wednesday.
The latest statistics from market research firm comScore reveal Apple widened its lead over competitors in the U.S. smartphone market over the three-month period ending in May, but more importantly gained another 2 percent in the platform race as Android faltered.
Olloclip on Wednesday announced its new Studio accessory system, meant to enhance the use of its add-on lenses for iPhones, including a ruggedized case with kickstand and new mounts.
RBC Capital Markets has raised its Apple revenue forecasts for 2015 and 2016, arguing that iPhone demand could beat expectations for some time into the future, and that people are skewing towards buying more expensive, higher capacity iPhone models.
Following years of race-to-the-bottom pricing in China, the release of the iPhone 6 and iPhone 6 Plus — which introduced larger displays to Apple's lineup — prompted an apparent shift in consumer habits that has seen the average selling price of a smartphone jump by nearly 40 percent in the Asian nation.
Two new "Shot on iPhone 6" clips were added to Apple's crowd sourced World Gallery webpage on Thursday, highlighting the handset's ability to capture color-saturated scenes, sharp grayscale images and slow-motion footage.
Demand for Apple's flagship iPhone 6 and iPhone 6 Plus remains extremely strong, even as the product cycle begins to wind down, while consumer interest in the Apple Watch is outperforming the first iPhone, new data reveals.
Fresh data shows Apple's latest iPhone 6 and 6 Plus are reselling at comparatively higher prices than last year's iPhone 5s and 5c models did during the same post-launch period in 2014, suggesting demand for the handset has not waned.
Apple's World Gallery, part of the "Shot on iPhone 6" media blitz, was honored at this year's Cannes Lions International Festival for Creativity with five Gold Lions and a Grand Prix award in the outdoor category.
An image that purports to show a new, "Plus" version of Samsung's S6 Edge handset appeared on Twitter on Tuesday with an expanded footprint that suggests it may sport a display between 5.5 and 5.7 inches while keeping the industrial design largely unchanged.
Samsung is rumored to be just weeks away from introducing a larger version of its flagship Galaxy S6 Edge smartphone, featuring a 5.5-inch display that would match Apple's iPhone 6 Plus, and may even use the same "Plus" moniker.
Alongside updates to its MacBook Pro and Retina iMac lines, Apple on Tuesday released a small but long-anticipated accessory for iPhone owners with an all-new Lightning dock designed to work with the iPhone 6 and 6 Plus.
Asian manufacturer Hon Hai — better known as Foxconn — on Friday reported its highest first-quarter profit growth in a decade with a 56 percent jump year-over-year, driven at least in part by strong sales of the iPhone 6 and iPhone 6 Plus.
Almost one year to the day after Bentley aired its first promotional "documentary" shot and edited on iOS devices, the luxury car brand repeated the effort to commemorate the Savile Row Bespoke exhibition in Washington, D.C.
Demand for Apple's iPhone continues to stay extremely strong, even as the life cycle of the current iPhone 6 series begins to wind down heading into the fall, new data from UBS reveals.
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Mikey Campbell
AppleInsider Staff
Neil Hughes
Roger Fingas
Katie Marsal
Sam Oliver
