In a memo to investors on Monday, Canaccord Genuity raised its price target for Apple stock from $155 to $160, based on a belief that there remains plenty of room for expansion in iPhone 6 sales.
Apple CEO Tim Cook on Monday revealed about 20 percent of active iPhone users have upgraded to the company's latest iPhone 6 or iPhone 6 Plus hardware, leaving room for growth.
Apple's iPhone 6 and larger iPhone 6 Plus will likely perform better in the June and September quarters than previous iPhone models, analyst Gene Munster believes, which will help to propel shares of the company's stock to new highs.
The iPhone's share of the Chinese smartphone market rose to a new all-time high of 27.6 percent in a three-month period ending in February, driven primarily by sales of the iPhone 6, according to industry research data published on Thursday.
The PGA Tour's support of Apple Pay will expand with the upcoming Arnold Palmer Invitational event, where fans will be able to purchase both merchandise and concessions with their iPhone 6 or iPhone 6 Plus.
A report on Tuesday reiterated claims that Apple plans to integrate Force Touch features into its next iPhone model, and at the same time floated new rumors about an upcoming pink version of the handset.
Apple CEO Tim Cook on Monday announced that the company has sold more than 700 million iPhones since launch, just months after Apple announced the sale of its 1 billionth iOS device.
Demand for the iPhone 6 continues to outstrip Apple's ability to keep up with supply, as a new survey from UBS has led the investment firm to increase its projected sales for the March quarter to a whopping 58 million units.
Sources in Apple's supply chain are particularly bullish about iPhone sales to start 2015, leading investment firm Barclays Capital to say that its forecast of 54 million units for the current quarter is a "conservative" estimate.
After launching its "Shot on iPhone 6" ad campaign on Sunday, works from Apple's "World Gallery" are now showing up on billboards, static ad spaces and in magazines in far flung locales around the globe.
Apple on Sunday launched a home page takeover paying homage to the iPhone 6's camera with a series of striking photographs and videos taken by its users, including tips, tricks and apps used along the way.
Apple continues to expand the reach of its popular mobile payment system, with the Cupertino company rolling out support for cards from nearly two dozen additional financial institutions — including major investment bank Morgan Stanley — on Wednesday.
The White House on Friday revealed that users of federal payment cards, including Social Security and veterans benefit debit cards, will become compatible with Apple Pay.
The phablet-sized iPhone 6 Plus sees data usage closer to a tablet than a phone as users consume more mobile video content, according to a new report, while iOS continues to dominate the enterprise market around the world.
Apple's domination in the smartphone market compelled Canaccord Genuity to raise its price target on Apple stock to $145 on Monday, advising investors to buy in on the continued strength of the new iPhone 6, which decimated profits for competitors last quarter.
In the follow-up to Apple's blockbuster December quarter, the company could exceed sales of 50 million iPhones in the current March frame, companies in the Apple supply chain reportedly believe.
Highlighting the huge disparity between the iPhone and the rest of the mobile market, the average selling price of Apple's smartphone lineup is now 2.7 times that of devices running Android.
The strong initial success of Apple Pay, combined with the news that eBay will spin off PayPal, has led to expectations that PayPal could be a major acquisition target for mobile companies vying for users' wallets.
Apple revealed this week that the launch of the iPhone 6 and iPhone 6 Plus attracted more Android users than ever before. But new data suggests that the rate of Android switchers in the U.S. was steady last quarter, implying that international users are the ones who made the jump to iPhone in record numbers.
During its quarterly conference call on Tuesday, Apple CEO Tim Cook announced the company had sold its one billionth iOS device in the December quarter, a device that will be kept at Cupertino for posterity.
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Roger Fingas
AppleInsider Staff
Neil Hughes
Katie Marsal
Sam Oliver
Mikey Campbell
