Report: 14 percent of Internet using iTunes service regularly
Statistics gathered by Nielsen NetRatings shows that traffic to Apple's iTunes Music Store grew by 241 percent in 2005, reports BBC News.
"Consumers have clearly indicated that they are eager to control their own music libraries, one song at a time," said Jon Gibs, director of media analytics at Nielsen NetRatings.
In addition to looking at raw user numbers, Nielsen NetRatings also tried to find out who those users were.
The research revealed that teenagers aged between 12 and 17 years old made up a disproportionately large group of iTunes users, according to the report. They were more than twice as likely to visit the music store than any other population group.
The research firm also found that iTunes users comprise a readily identifiable audience in terms of their likes and dislikes for certain goods and services.
"For instance, Nielsen said, iTunes users were 2.2 times more likely to own a Volkswagen than the average internet user. Audi and Subaru were also popular with regular users of the Apple store."
34 Comments
I'd seen the report that iTunes reaches 14% of Internet users. But they're REGULAR users? Not just people who "have tried it?" That's even more impressive.
The young demographic bodes well for Apple's future too.
The iPod Gateway Effect (don't make me say halo) is real--but it builds over time.
If you're Apple, you've got to be looking at those 12-to-17 numbers and smiling from ear to ear. If iTunes continues to define music downloads as a very intractible category that is highly resistant to consumer shopping, Apple will have a cute little trillion dollar asset on its hands.
I would not change download services under any set of circumstances that did not include all of my iTunes downloads working along with the downloads from the other service. No way.
...iTunes users were 2.2 times more likely to own a Volkswagen than the average internet user. Audi and Subaru were also popular with regular users of the Apple store."
[ View this article at AppleInsider.com ]
True. Volkswagen owner. This makes sense since VW & Audi owners are concerned about style, same as Apple owners.
I'd seen the report that iTunes reaches 14% of Internet users. But they're REGULAR users? Not just people who "have tried it?" That's even more impressive.
The young demographic bodes well for Apple's future too.
The iPod Gateway Effect (don't make me say halo) is real--but it builds over time.
Please don't use the word "Gateway". It brings up unpleasant thoughts of 8 pound tablets.
I foolishly posted a new thread instead of tacking onto this one... anyway, Tello news.
http://forums.appleinsider.com/showt...threadid=60640