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Wednesday, July 12, 2006, 01:00 pm PT (04:00 pm ET)

Apple's Nike+iPod Sport Kit to drop this week [U]

Apple Computer is in the process of shipping the first of its wireless Nike+iPod Sport Kits that will allow Nike+ footwear to talk with an iPod nano, AppleInsider has been told.

The $30 kit includes an in-shoe sensor that will transmit in real-time information on time, distance, calories burned and pace to a receiver that attaches to a runner's iPod nano digital music player.

The kits are currently en route to the United States and should begin showing up at Apple and Niketown retail stores beginning tomorrow, Thursday July 13th.

First demonstration

CNBC Sports business reporter Darren Rovell (formerly of ESPN) has already obtained one of the sport kits and plans to perform the first ever test of the new technology this evening on CNBC's prime time show "On the Money."

Rovell will be testing the kit along with a pair of Nike's new Air Zoom+ running shoes. The CNBC broadcast will air twice, at 7:00 PM and 11:00 PM eastern time.

Update

Nike has issued a press release stating that Niketown locations in New York, Chicago and Los Angeles will host launch events to celebrate the Nike+iPod Sport Kit.

The kit will be available for purchase first at Niketown New York tomorrow morning at a special event featuring Nike baseball players Mariano Rivera (New York), Chien-Ming Wang (New York) and AJ Pierzynski (Chicago), basketball player Ben Gordon (Chicago), retired basketball player Cynthia Cooper (Houston), Olympic speedskater Chad Hedrick and Olympic snowboarder Lindsey Jacobellis.

Niketown Chicago will host an entire day of music in connection with the adjacent Apple store on North Michigan Avenue between Erie and Superior. The day will feature a lunchtime concert by Mae from 12:00pm - 1:00pm and performances by Chicago cover band Underwater People from 10:00am - 7:00pm.

Niketown Los Angeles will host a retail celebration hosted by local personality Carol Lewis and featuring Jeff Garcia from Power 106.